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How to prepare for the GPT age in CRM and email

Martech

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. That’s not for lack of technology. GPT’s functionality only rachets up the stakes.

CRM 87
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Why Agile CRM integrations are better than Waterfall

Valasys

However, the development of CRM software is fairly new. Keeping in view the dynamism of B2B businesses and the overarching influence it cascades in the client acquisition, lead nurturing, sales conversions and client retention, there are several reasons to prefer agile CRM integrations over the waterfall. Agile CRM Integrations.

CRM 98
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Stats to Track Through the Customer Lifecycle

Ontraport

We recommend looking at your marketing analytics in terms of the customer lifecycle. Stats to track in the Attract stage. To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR). Stats to track in the Convert stage. Stats to track in the Fulfill stage. Cost per click (CPC).

Stats 64
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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change. You can watch a demo here.

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5 Ways to Improve Your Email Marketing with CRM

GreenRope

5 Ways to Improve Your Email Marketing with CRM. Both of these stats tell us a lot about the importance and effectiveness of email marketing. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. 1 Personalization.

CRM 52
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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual). In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year.

Research 350
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Social CRM: To Better Serve Today’s Social (and Smarter) Customer

SWZD

Social CRM means different things to different organizations and people. Social networks are constantly growing, and so is the need for social CRM. Let us look at how traditional CRM has evolved into Social CRM (SCRM), and what other factors have led to this burgeoning growth. PR’s Role in Social CRM.

CRM 63