Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. To find the right targets, Lead Genius loads a client's current CRM lists. Messages through other channels would have to be executed through marketing automation or CRM. There’s probably some AI at work in that analysis.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. 6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. If 6Sense exposed model scores but no other data, it would qualify as a CDP by the thinnest margin possible.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 6, 2017

It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal). The system also does keyword research and click fraud identification.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

AUGUST 22, 2016

To put things in a broader context, “external data” can be contrasted with “internal data”, which comes from a company’s own systems for CRM, marketing automation, Web analytics, order processing, customer support, etc. They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). CRM integration is currently limited to sending data to Salesforce.com. A proper API for bi-directional integration with any CRM system is under development.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 16, 2014

The system lets members send a list of questions to multiple vendors and tabulates the results, allowing more detailed anonymous research. The system can integrate with other CRM vendors through batch file transfers. They can even contact competitive vendors with the same protection. All told, I think Hushly is a pretty clever idea.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

JANUARY 20, 2016

The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. That's possible but I haven’t done the research to confirm it. Clients also receive contact names, email addresses, and phone numbers at those companies.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 22, 2013

The first insights come from G2 Crowd , a research firm that ranks software based on user ratings and social data. CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. But I do have some data to share on the question of relative dissatisfaction.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

NOVEMBER 16, 2011

Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? A simple marketing automation deployment might integrate only with CRM. How did we come to this? Today’s marketers buy that way too.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. Rather, it creates a separate database that merges data from marketing automation, Salesforce.com (or, potentially, any other CRM system), and whatever other sources a company has available.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

AUGUST 29, 2013

Rather, it conducts a fresh scan as each client requests research into its target audience. It will feed the results back to the client''s CRM or marketing automation, which themselves will highlight any changes. I haven’t seen that particular feature in competitive systems but it’s not something I’ve specifically researched.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 16, 2014

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years.

Hubspot 120

Hubspot CRM Marketing Automation Services Work Management 120

Customer Experience Matrix

AUGUST 28, 2008

Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week. Key functions including lead scoring, surveys, data enhancement, lead assignment, and CRM integration. This means I have to nail down how I’ll present the results.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

JULY 22, 2010

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. The obvious candidates are CRM vendors. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2006

Better than nothing but not too impressive—think how many CRM conferences there are. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!, Promising – except then I thought to try “CRM”. Customer relationship management” has 17 entries and “CRM” has 123.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

FEBRUARY 26, 2012

The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. The system also stores a customer list – owned by and only accessible to the channel partner – which can function as a simple CRM system. But remember those several hours of research? I could easily stop here.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

APRIL 17, 2007

My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. There are broader-scope enterprise marketing systems and CRM systems that encompass those, although their mobile capabilities may be limited. Brian confirmed that this is their specialty.

Advertising Channels 120

Advertising Channels Advertising Mediums Mobile Marketing Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 23, 2011

In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service. Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

SEPTEMBER 2, 2011

I do recall that some (traditional, structured) research has shown that human brains physically adjust when they must process unstructured inputs. This is pretty much the notion of “Salesforce add-ons” that I wrote about on August 16 (see "Can CRM Add-Ons Replace Marketing Automation?" ).

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

OCTOBER 21, 2010

Incidentally, both groups cited online research much more often than industry analysts, peer groups or formal needs assessments and RFPs. CMOs and CIOs agreed that they spend the most on operational activities including email, Web analytics and CRM. They show particular interest in social media.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. I’ll be researching this in more detail in the near future, so I’ll get to the bottom of it fairly soon.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 18, 2016

This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 1, 2014

In fact, our research shows that unsatisfied marketers often have purchased a system that didn’t meet their needs. This echoes the first: all marketing automation products integrate with CRM, so people assume they don’t have to look into the details. Conversely, the most satisfied users did select based on specific features.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

Customer Experience Matrix

FEBRUARY 23, 2011

I can’t say for sure because there are several companies in the field that I’ve never researched. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor. But it doesn’t really matter, because MarketingPilot is now positioned as an integrated marketing management product.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 25, 2018

Conversely, Salesforce’s heritage is customer interactions in CRM and email. But it’s also worth noting that Adobe’s announcement focused primarily on analytical uses of the unified customer data and their strongest marketing product is Web analytics.

Work Management 305

Work Management Marketing Management Ideal Customer Profiles Marketing AI 305

Customer Experience Matrix

MAY 27, 2014

Better still, these campaigns reach prospects when they are just starting their online research. The result is many more campaigns than marketers can create manually, taking advantage of opportunities that would otherwise go unnoticed. The company was founded in 2012 with a public launch in September 2013.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 10, 2009

This is a reaction to a blog post Do CRM Analysts Provide Value for Money? This is probably a good thing in the long run, although it does raise the question of who will do original research when no one will pay the analysts for the results. The Future of Technology Analysts. by veteran consultant Graham Hill.

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

OCTOBER 31, 2007

They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). The Greenplum Web site offers links to useful Gartner and Ventana Research papers if you want to look at the database appliance market in more detail.) But I digress.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Yet bear in mind that looming behind the marketing automation vendors are the enterprise CRM vendors, who also offer largely on-premise installations. This brings us full circle to the panel-based attitudinal research at the core of the Omniture/comScore and Nielsen/Facebook deals.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 2, 2009

In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. One final caveat on the scores: they're based on my best information about the vendors, but it's possible something has changed or I missed something in my research.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120