SnapApp

AUGUST 1, 2019

Is Lizzie interested in your gated ebook because she’s trying to learn to do her job better, or is she in a buying process? Your sales team likely already has an ideal lead profile and maybe even some key questions they work to get answered within the discovery process. How to get started.

Lead Ranking 54

Lead Ranking Lead Qualification Marketing Qualified Leads Lead Scoring 54

SnapApp

OCTOBER 17, 2017

In this post, we’ll dive into how B2B companies can pin down the right audience, tools that help this discovery process, and building out profiles that help inform smarter marketing and sales materials. . Say you are a B2B SaaS company selling CRM software. Research Tips: Looking for Trends in Your Customer Base. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

SnapApp

MARCH 15, 2017

The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) 89% of respondents who have deployed marketing automation systems have integrated it with their CRM systems. Gartner. . Regalix. . Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

AUGUST 2, 2018

Gated PDFs have long been the cornerstone of B2B demand gen – but the download-MQL-sales call process is ineffective, and really not at all in line with how prospects actually buy today (check out our research into what your buyers really want during the process). MQLs and opportunities are often key metrics for marketers.

Marketing Automation Services 48

Marketing Automation Services Sales Qualified Leads Tools Marketing Qualified Leads 48

SnapApp

DECEMBER 13, 2016

As part of a content-enabled campaign , there’s value in a maturity assessment both for the user and the provider – and it helps both parties understand important information involved in the decision-making process. A maturity assessment helps both parties understand important information in the decision-making process. IT Assessment.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 48

SnapApp

AUGUST 17, 2017

Prospects that complete an assessment enter their unique input and are able to learn about their needs, pain points, and gaps in service through their own self-discovery process. Before launching your maturity assessment, make sure it is hooked into to your marketing automation, CRM, or lead scoring platform. .

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54

SnapApp

JANUARY 6, 2015

To get their results, prospects fill in a lead form that includes required fields for the Marketing Automation and CRM Systems currently in place in their company, as well as that visitor’s responsibilities around each system. Innovation Enterprises: What Type of Big Data User Are You?

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

SnapApp

MAY 28, 2013

With data gleaned from interactive content which can be fed directly into SalesForce or other CRM systems, sales people can get a deeper understanding of their prospects’ pain points, interests, activity, and even preferred means of communication.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 48

SnapApp

APRIL 9, 2015

Here’s the fundamental five-step process for integrating interactive content into your marketing strategy: Establish Your Foundation. You understand how your customers purchase and have that process well-documented. Preaching to the choir, right? Okay, no more stalling. Define Your Strategy. Identify Your Tactics. Define Your Strategy.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

SnapApp

AUGUST 11, 2015

How to get started: There are lots of tools and guides that can help you navigate the process of beginning your own podcast. Rather than presenting a data sheet around efficiencies and stats, this piece of interactive content entices users to imagine what their own lives would be like with a more efficient data entry process.

Paper 54

Paper B2B Marketing Planning Screencast 54

SnapApp

MAY 9, 2013

It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. With easy drag and drop functionality and an intuitive content creation process, marketers can use platforms like SnapApp to create interactive content in as fast as five minutes. Do It Again.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48

SnapApp

JANUARY 21, 2016

The other result is the think process they experienced while answering the questions. Not only is it a fun 1-2 minutes, but it can allow quicker contact submission with the lead gen form and get any new contacts into their CRM or marketing automation system right away, perfectly segmented for each user’s interest. Conclusion.

Content 48

Content Word of Mouth Lead Scoring Lead Ranking 48

SnapApp

FEBRUARY 29, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. Make personas immediately available throughout your organization by embedding links to personas within your CRM, or easily available on your company intranet.

Buyer Personas 54

Buyer Personas Organization Validation Organic Leads 54

SnapApp

FEBRUARY 28, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. Make personas immediately available throughout your organization by embedding links to personas within your CRM, or easily available on your company intranet.

Buyer Personas 48

Buyer Personas Organization Validation Organic Leads 48

SnapApp

MAY 10, 2016

Customer Relationship Management (CRM). As much as possible, these pieces of content should be made to be easily passed along to internal team members who have a part in the decision making process. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.” - MarketingSherpa.

Top of Funnel 48

Top of Funnel Marketing Funnels Lead Ranking Sales Qualified Leads 48

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

SnapApp

APRIL 4, 2018

In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. And I take it a step further and then build out a report that shows how the "converted" leads are moving through the sales process. Often, it will just needlessly complicate the process.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . The B2B sales funnel has changed a lot. . Marketing did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

JUNE 5, 2018

If you’re struggling to iron out your personas, here is a handy little template from the folks over at Digital Marketer that will help simplify the process: 67% of lost sales are as a result of sales reps not properly qualifying their potential customers before taking them through the full sales process. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

OCTOBER 18, 2018

Mistake #3: You don’t have a robust lead scoring process. If you don’t have an issue with the number of leads you receive but they aren’t converting, you likely have a problem with your lead scoring process. How to fix it: Consider establishing a lead scoring process. Mistake #4: You aren’t leveraging your blog effectively.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

MAY 4, 2017

We’ll even provide a free tool for you to use in order to help the shopping process for yourself. . Will the data collected be sent to a marketing automation platform and/or CRM? Now identify your marketing technology resources like marketing automation, CRM tools, and design resources. . The Ingredients for Interactive. .

Marketing Automation Services 48

Marketing Automation Services Sales Qualified Leads Content Work Management 48

SnapApp

OCTOBER 29, 2019

This approach doesn’t follow leads to the end of the process to assess marketing’s impact on the business. By tracking leads through the sales process via marketing automation and CRM, marketers can assess the revenue each lead generated. Pros: Can improve marketing and sales alignment, centers lead quality. Cost per lead.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Cost per Lead Sales Qualified Leads 48

SnapApp

JULY 5, 2018

The differences may be subtle in nature, but properly focusing attention on the power of a disqualification process (for new or existing leads) can help unearth new approaches to demand generation and the overall lead qualification process. What is a Qualified Lead vs. an Unqualified Lead? along with a landing page form-fill.

Sales Qualified Leads 89

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 89

SnapApp

MARCH 28, 2016

Read on to learn Doug’s tactics in the creation process and what components help make a piece of content resonate. And I also think there needs to be a little bit of a hardass element to the process. Are there tools or techniques or processes that you rely on when you are producing a piece of content you want to resonate?

Content 48

Content Urgency Marketing Interactive Marketing Planning 48

SnapApp

MARCH 29, 2016

” Read on to learn Doug’s tactics in the creation process and what components help make a piece of content resonate. And I also think there needs to be a little bit of a hardass element to the process. I think you really need to frontload the creation and planning process. It’s a word I use a hell of a lot.

Content 48

Content Urgency Marketing Interactive Marketing Planning 48

SnapApp

MARCH 21, 2018

Many people, each with different information needs, are engaged in the decision-making process. . Check out this article to learn more about the driving factors behind the growing complexity of the B2B buying process. . . As the number of decision makers increases, the likelihood of purchase drops sharply: . Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

AUGUST 9, 2017

Starbucks is another example of a B2B company who has successfully gamified the purchase process. Any content that gets a user involved in the process is going to be a step ahead of static content. The products Salesforce offers – CRM solutions, analytics, marketing software, IoT – are, at first glance, pretty cold and distant. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

DECEMBER 12, 2017

Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . But too many companies don’t have adequate processes, skills or equipment, so their opportunities keep turning to ashes. . Susan Tucker.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

MARCH 6, 2015

Creating a two-way dialog, the secret sauce of a true partnership with non-profits, required a program that was interactive and integrated with Blackbaud’s marketing automation and CRM systems. In the first five weeks, the campaign has identified more than 200 qualified leads for the sales process.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

SnapApp

MAY 31, 2018

Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. If this verification is never processed, emails may never make it to the prospect, even if they could benefit from the content that you’re sharing. What if there was a better way? Last year, we started using Siftrock.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. If this verification is never processed, emails may never make it to the prospect, even if they could benefit from the content that you’re sharing. What if there was a better way? Last year, we started using Siftrock.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

FEBRUARY 13, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson: . Buyers are in complete control of the sales process. Customers are in control of the buying process. Today, there is an average of 5.4 stakeholders involved in any given B2B sale. Source ). .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

JANUARY 11, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . Today, there is an average of 5.4

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

MAY 12, 2016

Most of the time, it’s the sales team that’s working with bottom of the funnel leads, using channels like the company website, social media, a CRM, or online communities to continue the conversation. But as time goes on, B2B teams are seeing more team members get involved with this process.

Top of Funnel 48

Top of Funnel Marketing Funnels Creativity Examples 48

SnapApp

NOVEMBER 8, 2016

are experiencing a slow death due to an over saturation, and today, audiences more and more expect a variety of different formats to choose from for their learning process. This means: Integrating data collection with your CRM. Marketing PDFs (whitepapers, sale sheets, etc.) So what does this mean on a mass scale?

Inbound Marketing 54

Inbound Marketing Interactive Marketing Marketing Automation Services Bandwidth 54

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Salesforce released Einstein which uses AI to make their CRM smarter. Stand out by doing what others aren’t or won’t.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

JULY 7, 2017

To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you. Bottom line: it’s a numbers game. Chad Pollitt.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118