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HubSpot announces enhancements to CRM

Martech

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. CRM enhancements. Doubling down on CRM. We spoke with HubSpot VP of Product Andy Pitre about the significance of HubSpot’s focus on CRM.

Hubspot 110
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How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own. Email Address.

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The Value of Native for Microsoft Dynamics: The Critical Importance of Integrated Marketing Technology and CRM for IT and Marketing Teams

ClickDimensions

In our new white paper, we explore why native integration between MarTech and CRM is so critical for IT and marketing teams today and why it should move to the forefront of buying process considerations.

CRM 40
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Deliver a Better Buying Experience With CRM-Powered Payments

Hubspot

We’ve seen this trend play out in our research – according to a recent Forrester study that we co-commissioned with Stripe, over half of SMBs still rely on disparate solutions to manage payment data, averaging five tools per purchase transaction. Having a payment system that’s connected to your CRM takes care of that.

CRM 67
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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

ClickZ

In our day-to-day lives, we expect our Amazon Prime histories to contain a complete record of everything we’ve ever bought and provide recommendations of things we might like to buy in the future. But let’s take sales for example — imagine if a CRM were able to offer sales teams a complete, cohesive overview of the customer.

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MDF Funds & How to Use Them

The Point

At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. What actions do you want your prospects to take?