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Don’t conflate CDP and CRM

Martech

Responding to my editorial in this morning’s Daily Brief , “I say CDP, you say CRM,” David Raab, founder of the CDP Institute, took me to task for perpetuating some confusion. You do your readers a huge disservice by conflating CDP and CRM. The post Don’t conflate CDP and CRM appeared first on MarTech.

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9 Essential Certificates for Consultants

Hubspot

Consulting certificates can help. Having the right certification can put you at the top of the list for potential clients. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

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What Is a Salesforce Designer?

Salesforce Marketing Cloud

Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? People around the world rely on our customer relationship management (CRM) platform to keep their businesses running. Sometimes, this looks like running user research programs. So, what is a Salesforce Designer?

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What is CDAP and How Does it Apply to Canadian Marketing Agencies?

ActiveDEMAND

The Canada Digital Adoption Program (CDAP) is providing 4 billion dollars in total funding to help small to medium-sized businesses (SMEs) embrace digital transformation. This Government of Canada program helps SMEs adopt digital technologies to increase their competitiveness. Build a digitally optimized website or e-commerce store.

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What is revenue operations?

Rev

Resources for learning more about RevOps through online certification programs, podcasts and professional communities. Revenue operations is a team or function within your organization that focuses on optimizing revenue growth by aligning the goals and strategies of sales, marketing and customer success teams. A lot to cover?

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

As an argument, he pointed out that their version was a quality control program, aimed at serving the management. This would include an automation tool for scoring, integration of the tool with the CRM, and a new reporting process. Budget Optimization. The post What is PDCA? The post What is PDCA?

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How to Get Into Sales Without a Degree [+ 7 Expert Tips]

Hubspot

Fast forward a few years, and Kracov’s rep ended up going to the President's Club — an annual employee recognition program that rewards salespeople who meet or exceed sales goals and quotas. Find companies with great products and training programs. To perform optimally in your sales role, you need to love what you sell.

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