Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent comes down to understanding what makes an excellent lead for your business. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. your website, CRM). Source: G2. the right products and services.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. But there’s one thing in the way: our data. Many mainstream CRM systems provide this functionality. Act on that.

Marketing AI 122

Marketing AI Marketing Management Lock-In CRM 122

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor?

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. To some extent, we all are. It’s coming from every direction.

Marketing AI 125

Marketing AI Work Management Marketing Management Examples 125

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. Organize leads database.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

AUGUST 16, 2018

In an ideal world, all incoming leads would be ready to buy—unfortunately, that’s not always the case. In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. The trick to bridging this gap is to prevent these leads from going cold. Enter, lead nurturing.

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Content4Demand

OCTOBER 6, 2021

Creating Value-Based Buyer Journeys. Randy is immersed in the world of buyer journeys and believes that the pandemic has simply accelerated trends that were already under way to transform the roles marketing teams play in engaging B2B buyers. Is the account engaging from other teams, geographies or business units?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

LeanData

JULY 1, 2020

What is lead routing? Leads are assets in your CRM that your company has spent time and money collecting and attracting in an effort to convert them into customers, aka revenue. Making the most of these leads is more important than ever in the current economic climate. Should the leads be converted to contacts?

Lead Scoring 98

Lead Scoring Lead Ranking Leads Lead 98

Leadspace

JUNE 26, 2017

In the age of big data , B2B marketing and sales need a clear, effective way to make sense of the enormous volumes of data in their Marketing Automation and CRM platforms. One particularly effective way to turn that indigestible mass of raw information into actionable intelligence is via lead scoring. Predictive Scoring.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

SpotMe Blog

OCTOBER 7, 2023

A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations, and automating targeted communications with HCPs.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

ViewPoint

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). No matter what he did, no matter how he spent the company’s money, the CRO would complain about lead quality (and quantity). What is a Lead? You have heard it all before. (To

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

ANNUITAS

MAY 13, 2021

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects?

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

SalesIntel

MARCH 25, 2024

When choosing software vendors, it’s easy to default to picking the biggest player. How many of us assume Salesforce is the best CRM solution? The ideal data solution for you should be the most accurate, reliable, and actionable for your team. You’ll want to evaluate their relevance and value for your team.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

InsightSquared

MAY 7, 2019

Sales is the engine driving SaaS company value. Customer lifetime value (CLV). With most companies using a CRM, it should be easy to calculate the length of time between getting a lead and when it is a closed sale. Some companies consider the start of the sales cycle when a lead is entered into the CRM.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Example of how CRM data quality decays over time.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Leadspace

SEPTEMBER 17, 2018

So if you’re searching for “B2B intent data providers” today, that doesn’t mean you’re even in a buying cycle at all; you could simply be trying to learn more in order to make an informed decision on whether to even bring the topic up at your next team meeting. Context is key.

Intent Data 86

Intent Data Lead Ranking Lead Scoring Intent 86

Martech

OCTOBER 8, 2021

We can either let our customers give ourselves characters, or we can choose to define that personality and help shape the way that our customers interact with our communications.”. Avoid overcommunication with prospects by coordinating outreach with your marketing team. Perception is a major factor in marketing success.

Marketing Automation Services 139

Marketing Automation Services Ad Building Brand Identity Branding 139

Martech

JANUARY 18, 2022

Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. She added, “In our philosophy, data does not change the organization — decisions do.”. “The Data adds customer context. Source: Lisa Loftis. Source: Lisa Loftis.

Marketing Automation Services 125

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 125

Salesforce Marketing Cloud

OCTOBER 31, 2023

Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. As Howard Brown, CEO of Revenue.io

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Free trials that last between 7 and 21 days are available from most vendors so you can verify if their features match your needs.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Zoominfo

OCTOBER 15, 2020

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Easy ways to import webinar attendees into your CRM. Update the contact’s CRM record.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. We even include a free template to help you evaluate vendors! How big is your team? Understand your needs.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Zoominfo

JULY 18, 2022

B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Here’s a list of our favorite social selling tools for you to consider to assemble an ideal technology stack to improve and streamline your social selling efforts.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Engagio

FEBRUARY 21, 2020

You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. And don’t forget about your Customer Success team! Review the data provided by third party data vendors. Rank and score your data points. Guess what?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. The report states that 95% of our reviewers would recommend Sana Commerce. We intend on remaining dedicated to our customers.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

SpotMe Blog

JULY 28, 2023

Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. So, they’re looking for a solution to make their lives easier, allow them to focus on high-value tasks, and help them hit their targets.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Have we outgrown our current marketing system? Then native CRM integration is a must-have. What are our goals?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Marketri

APRIL 17, 2024

It doesn’t seem to matter whether they’ve got a big in-house team, or they’re outsourcing to an agency , or they’re using a hybrid approach. They’re tired of their teams and vendors engaging in random acts of marketing that don’t yield results. How will we know if our marketing is working? Here’s my take.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Martech

FEBRUARY 19, 2022

These tools offer a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. Before jumping in, gather your team and answer these 10 questions to help you decide if these platforms are right for your organization. What is our process for analyzing inbound phone conversations?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Analytics 98

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Use the following questions as a starting point: Have we outgrown our current marketing system?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Sana Commerce

MARCH 13, 2024

We know that our customers’ needs are complex and in B2B every efficiency improvement is meaningful. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. The result?

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52