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6 Benefits of Using QR Codes

Lead Liaison

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. Here are some noticeable benefits of using QR codes: 1: Huge variety of linkable resources QR Codes can be linked to a wide variety of information. This can be anything from a coupon code to an informative e-book download.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Dynamic number insertion (DNI) is used to enable marketers to assign unique phone numbers to different digital marketing campaigns in order to track the source of an inbound call. Vendors offer DNI by call source, online session or URL. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

The point is that traffic attribution helps you make a more accurate budget of your time, money, and resources. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Here’s how they work: With Google’s free tool, Campaign URL Builder, anyone can create a custom UTM.

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Deliverability Acronyms: A-Z

eDataSource

Brand Indicators for Message Identification: A new email standard that allows email marketers to combat fraudulent emails by inserting their brand logo on every mail. Call To Action - A URL link or content copy that influences the reader to take action. Business to Business. Business to Consumer. Customer Relationship Management.

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How to Create a Product Launch Email [Outlines + Templates]

Hubspot

Featured Resource: Product Marketing Email Templates [Download Now]. Provide sample text and URLs that can be copied and pasted — or better yet, pre-made social links from a site like Share Link Generator. Click here to learn more about it >> [ Insert URL ]. Insert Product Page URL ]. Your Name].

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Insert this formula into cell D2. Insert this formula into E2: =B2-D2. Click “Apply Conditional Formatting” → “Highlight Cell Rules” → “Less Than” and insert “0.”.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Mautic will encourage such support by building a marketplace for users to sell or share resources such as workflows and templates.