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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce Marketing Cloud

Bring trusted generative AI to your CRM You can get the transformative benefits of generative AI and maintain the highest standards of trust and safety. This webinar shows you how Salesforce’s AI Cloud integrates AI, data, analytics and automation to provide trusted, open, real-time generative AI that is enterprise ready.

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ON24 teams up with HubSpot in app marketplace

Martech

Cloud-based hybrid engagement platform ON24 announced its availability on the HubSpot App Marketplace following its integration HubSpot’s CRM platform. This will enable B2B users of both platforms to pull data from events supported by ON24 and manage them within the CRM. HubSpot platforms are used by over 128,000 customers currently.

Hubspot 107
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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Governance : establishing and enforcing rules and standards across all approved apps in the platform’s ecosystem. Governance is how the collection of apps that we’ve integrated are managed. governance –> grammar. Governance is the grammar of the language. So does good governance of apps on a platform.

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Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies

SalesGrape

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. For instance, by integrating customer relationship management (CRM) systems with marketing automation platforms, businesses can track leads’ engagement levels throughout the buyer journey.

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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

20 Ajay Sachdeva Corporate Governance Advisory Services Contact Ajay Sachdeva Score: 41.14 Javnyuy Joybert Score: 54.69 11 Keith Erwood Erwood Group Contact Keith Erwood Score: 52.47 12 Rajesh Pandita CISSP CISA CISM EUGDPR-DPO thyssenkrupp Contact Rajesh Pandita CISSP CISA CISM EUGDPR-DPO Score: 51.91 26 Karen Hardy, Ed.D Score: 39.47

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Establishing an ABM Center of Excellence

The ABM Agency

Watch our full ABM Maturity Model Webinar The Modular Path to ABM Maturity: ABM is not a one-size-fits-all strategy. The Role of Full Tech Stack Integration A cornerstone of ABM maturity is the integration of the entire technology stack, from CRM and marketing automation to ABM platforms and analytics tools.

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Top 50 Global Thought Leaders and Influencers on Security 2024

Thinkers360

33 Michael J Keegan IBM Center for The Business of Government Contact Michael J Keegan Score: 31.17 Campbell, CBCP, CPP® Score: 31.39 29 Alan Mihalic SCCISP IoT Security Institute Contact Alan Mihalic SCCISP Score: 31.39 30 Jim Koohyar Biniyaz ResilientX Contact Jim Koohyar Biniyaz Score: 31.39 Score: 30.36