Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. It goes beyond basic customization and aims to create highly relevant and personalized experiences that resonate with customers on a deeper level.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Salesforce Marketing Cloud

JANUARY 8, 2024

AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 45% plan to prioritize gaining a more holistic view of their customers.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Here’s how different departments can use automation to reduce manual processes, cut costs, reduce inefficiencies, and serve customers and employees better: Finance and accounting.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. These tools empower marketing teams to sift through vast data reservoirs, extract actionable insights and craft tailored customer experiences.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Is there any value in getting to know our prospects and customers even though we don’t know for sure if they’ll convert, or if they’ll stay long-term? To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. Yes, there is. Yes, there is.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

FMG Suite

MAY 14, 2023

.” The FMG platform offers several key benefits to Enterprise customers, including: A firm-level value proposition that contributes to advisor recruiting, retention, and organic growth. According to one large enterprise customer, on average, advisors using the platform achieve YOY revenue growth that is 45% higher than non-users.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Outreach

APRIL 28, 2021

Sales enablement is about supporting the sales team, but sales engagement is about cultivating and optimizing customer interactions. Sales engagement involves improving the buyer-seller relationship through strategic communication, data, and customer feedback. Why a CRM and Marketing Automation Won't Cut It.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Work Management Marketing Management 52

SalesIntel

SEPTEMBER 14, 2023

A well-curated B2B database equips sales professionals with the most pertinent information about decision-makers, enabling them to initiate purposeful dialogues and, ultimately, secure successful deals. Read Reviews: Check for customer reviews and testimonials on independent review platforms, industry forums, and social media.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

SalesIntel

AUGUST 21, 2023

Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. These are the key aspects that make marketing personalization work: Data Collection Effective marketing personalization starts with collecting relevant data about your customers with B2B data tools.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Unbounce

APRIL 10, 2019

There could be many reasons for this lack of satisfaction. Simplify Customer Experiences. A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.).

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. Users still struggle with CRM. These were: CRM.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. In this new digital transformation era, embracing video as part of your selling strategy helps humanize and modernize your client outreach, stay up-to-date with current trends, and keep tabs on what customers and future customers now expect.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SpotMe Blog

MAY 31, 2023

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. It creates an environment for greater engagement, fosters a sense of community, and improves overall attendee satisfaction.

Planning 52

Planning Personalization Work Management Best Practices 52

Outgrow

JANUARY 22, 2023

In order to convert a lead into a customer, you should try to develop their interest in your products and services. Lead Nurturing is the process businesses use to reinforce the relationship with their prospective customers. The most effective lead nurturing strategy is to deliver engaging and custom content to the target audiences.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Optinmonster

FEBRUARY 27, 2024

In this post, I’ve curated the best growth hacking tools that you can use to scale your business. The standard business marketing funnel starts with brand awareness and ends at customer referrals. As an example, Slidebean used Reddit to share its blog in relevant communities and got in front of thousands of prospective customers.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Oktopost

DECEMBER 18, 2023

Your customers are your biggest cheerleaders. Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand.

Enterprise Management 62

Enterprise Management Marketing Management Marketing Automation Services Budget Programs 62

SmartBug Media

AUGUST 10, 2021

Voice of the customer (VoC) can mean different things to different people, in the same way customer marketing and customer advocacy are sometimes interchangeable, and other times distinct streams of customer-powered business practices. What is customer Advocacy 2.0?

Optimization 93

Optimization Marketing Analytics Tools Customer Satisfaction Work Management 93

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Consistent sales growth and a happy team, not to mention sizable commissions and happier, more loyal customers. Sales operations managers support a company’s sales teams by optimizing and improving processes and making sure everyone on the team has the tools they need to best reach customers. The result?

Work Management 111

Work Management Marketing Management Marketing AI Forecasting 111

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Marketing Automation Services 121

Marketing Automation Services Touchpoints Allocation Work Management 121

SpotMe Blog

DECEMBER 7, 2023

To stay relevant, you must adapt to new technologies that allow for highly curated, personalized interactions at every touchpoint along the attendee journey. With the right mindset and skill set, you have the chance to transform your organization’s events into a key channel for customer engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Sana Commerce

APRIL 25, 2024

Succeeding in B2B e-commerce requires innovation, adaptability, and a customer-centric mindset. With customers demanding accurate real-time product information, tailored to their specific needs, online sellers need to develop creative omnichannel solutions to stay ahead. But achieving this is often easier said than done.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Succeeding in B2B e-commerce requires innovation, adaptability, and a customer-centric mindset. With customers demanding accurate real-time product information, tailored to their specific needs, online sellers need to develop creative omnichannel solutions to stay ahead. But achieving this is often easier said than done.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Single Grain

DECEMBER 5, 2023

You could say that AI marketing represents the intersection of technology and creativity (or AI and human ) to create super-targeted marketing campaigns and better customer journey experiences. It can also curate existing content from various sources, ensuring that the right content reaches the right audience at the right time.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Single Grain

MAY 27, 2021

From understanding customers to automating interactions, artificial intelligence can help you do it all. 1) Benefit from Improved Customer Intelligence. The combination of AI and machine learning can help you gather and analyze social and behavioral data to get a more accurate understanding of your customers. And the best part?

Marketing AI 145

Marketing AI Social Media Social Marketing Work Management 145

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. AI for marketing is becoming increasingly essential for businesses striving to stay competitive.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Outreach

APRIL 13, 2021

Each day, your customers are bombarded with promotional emails, ads, billboards, and sales calls from companies who all promise to solve their problems. Enter customer engagement — a strategic approach which helps sales teams build brand loyalty through personalized interactions that improve consumer relationships, trust, and spend.

Marketing Automation Services 52

Marketing Automation Services Work Management Paid Search Agency Marketing Management 52

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. With Chorus, the entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. We’ve had some big moments at ZoomInfo over the years. ZoomInfo Engage); Call Recording (e.g.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Single Grain

JANUARY 6, 2020

Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. Here's a slightly more in-depth definition of SaaS : [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. What Is SaaS?

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Single Grain

MAY 30, 2023

In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies. Personalized Customer Experiences: AI marketing agencies excel at creating personalized customer experiences. AI marketing is no singular thing.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Hubspot

FEBRUARY 5, 2020

At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago. Customer experience is now the main factor driving referrals, sales and lifetime value.

Work Management 94

Work Management Marketing Management Paid Search Agency Advertising Agencies 94

Outgrow

OCTOBER 10, 2022

Gating content and how it affects your potential customers. He is also an Operating Partner at SalesSource, a consulting firm that uses sales processes, SaaS CRM, and cloud technologies to help companies scale their existing sales organizations. . And so you’ve got to be able to match what the customer is bringing.

Lead Ranking 52

Lead Ranking Enterprise Management Marketing AI Work Management 52