WebMarketCentral

OCTOBER 1, 2007

Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides.

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WebMarketCentral

DECEMBER 31, 2009

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group."

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WebMarketCentral

JUNE 28, 2006

There are also a number of other great bloggers I've had the opportunity to interact with and learn from. But the most amazing person I've gotten to know professionally this year is Kirsten Chapman, head of technology marketing agency KC Associates.

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WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Here's our conversation.

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WebMarketCentral

JUNE 4, 2006

About the only folks who haven't bought into the "No Software" message are industry journalists; all of the companies cited here (including Salesforce.com) appear on the list of the largest 500 software companies compiled by Software Magazine. ** Terms: Salesforce.com, no software, application service provider, CRM software, software 500 list, software-as-a-service (..)

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WebMarketCentral

DECEMBER 1, 2008

With more of an emphasis on location, even small company sites may appear more prominently in searches on broad, highly competitive phrases such as CRM consulting services in their local area. The changes may help local businesses.

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WebMarketCentral

AUGUST 21, 2007

lead collection straight into a CRM application) wisely; this is a major cost driver. While larger redesign projects produced a higher return in dollars, smaller projects produced a higher percentage return—at lower cost and lower risk. How to keep costs down Use interactivity and integration with back-end systems (e.g.

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WebMarketCentral

JANUARY 28, 2009

Tony was a solution architect at eGain Communications, where he helped Fortune 500 companies integrate CRM systems with collaboration channels such as email, web text chat and online self service. Scott was previously a senior vice president at LaSalle Bank and product manager at Motorola.

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WebMarketCentral

SEPTEMBER 24, 2005

I also helped the bank build a Customer Relationship Management (CRM) team, service level management team, and a procurement team. WMC: How, when and why did you get started in this business?

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WebMarketCentral

OCTOBER 21, 2009

A sophisticated yet free analytical tool for optimizing your CRM implementation? CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas. Low-cost video production?

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WebMarketCentral

MAY 6, 2009

The primary business use of Twitter is for listening to and carefully communicating with customers and prospects. 2) Follow suggested people from Twitter (these are usually high-profile Tweeters). 3) Follow the people who the top influencers follow. 4) Find people to follow on WeFollow.

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