Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." It's free of clutter, making the content more digestible, and the layout is extremely organized. Microsoft Stories. Pixelgrade.

Design 101

Design Examples Best Practices Microsite 101

Content4Demand

JANUARY 12, 2021

With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. When crafting content for microsites, web pages and emails, I always find it helpful to create a wireframe to lay out my content and gut-check my approach. to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

ClickZ

AUGUST 27, 2020

In an environment where consumer behavior has shifted so rapidly, organizations are shifting their priorities towards understanding the customer and standing out from the crowd. Those who are creative and can tailor their offers and rewards and respond rapidly will win in such competitive times. The promotional challenge.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

nDash

NOVEMBER 19, 2020

Lee is an Adjunct Professor at Widener University where they taught courses regarding Environmental Law, Business Organizations, and Federal Criminal Law. I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Elizabeth Wallace – Data Science, AI, EdTech.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Convince & Convert

MAY 19, 2016

Sarah took to Tumblr to comment on the need for a dedicated Period Shop, resulting in a partnership with Kotex and its agencies (Organic, Mindshare, Geometry, and Marina Maher Communications) to bring the idea to life. Tell the Story Behind Great Ideas. An inspiring part of this campaign is how the customer with a vision, Sarah M.,

Ideal Customer Profiles 90

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 90

Convert

JULY 28, 2021

Come up with diverse, contextual, and non-intrusive ways to engage your site visitors, including creative methods like conversational forms , web push notifications , and smart exit-intent popups. You need to keep a close eye on what you do and how your site’s organic search visibility is changing. Optimize for the Whole SERPs.

SEO 145

SEO SERP Trends Keywords 145

SnapApp

NOVEMBER 22, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. Ariba’s straight-forward survey is an effective way to gain pre-event insights and feedback from users who have found the event’s microsite organically or have been directed to the microsite via weekly emails.

Customer Surveys 48

Customer Surveys Microsite User-Generated Content Marketing Management 48

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views.

Paid Search Agency 40

Paid Search Agency CPM Cost Per Thousand Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views.

Paid Search Agency 40

Paid Search Agency CPM Cost Per Thousand Brand Identity 40

Convince & Convert

DECEMBER 11, 2015

The business holiday card: a time-honored tradition dating back to hand-written letters, a well-organized file-o-fax, and the fruit basket, season’s greetings have long served to remind customers just how much their various vendors care. Image via BigStockPhoto.com. These days, however, tidings of joy are often an afterthought.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95

Contently

MARCH 21, 2017

The content is organized into four sections: Trends, Places, Economy, and Industry. In a broader context, the work boosts awareness of JLL and shows of its creative side. Also on the company’s radar is how consumers interact with its publications. JLL tailors its content to meet the needs of busy, bombarded customers.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Convince & Convert

JANUARY 14, 2016

I am passionate about this because humanizing brands with stories, content, and creative facilitation is what I do. Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. And, yes, I know it’s a regulated industry. I’ve heard this ( and written about it ) before.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

Content Marketing Institute

FEBRUARY 5, 2019

campaign, the company aimed to drive subscriptions by profiling creative entrepreneurs who produce groundbreaking ideas, while highlighting the role its software plays in producing their pioneering projects. Entrepreneurs Organization reveals members’ personal habits. For its Original. Projects , and Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

DealSignal

AUGUST 30, 2021

But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing. For example, you may consider building microsites that speak directly to specific audiences. This goes beyond targeted emails or ads — it involves the total user experience.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Finalist: Agency of the Year <100 employees).

Advertising Agencies 76

Advertising Agencies Examples Paid Search Agency Lead Ranking 76

SnapApp

FEBRUARY 22, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. ROI is a tricky one for all companies, because each organization has a different key metric that they are using. After all, one can’t truly be successful without the other! .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

BenchmarkONE

NOVEMBER 21, 2019

69% are offering creative services. Creative Staffing Agencies. While much of marketing focuses on organic growth, there’s no underestimating the continued importance of PPC ads. Prioritize PPC along with organic search, then let the results show you which direction to rely on more heavily. Source: Wordstream.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SnapApp

FEBRUARY 23, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. ROI is a tricky one for all companies, because each organization has a different key metric that they are using. After all, one can’t truly be successful without the other!

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Contently

APRIL 28, 2016

The content is organized into four sections: Trends, Places, Economy, and Industry. In a broader context, the work boosts awareness of JLL and shows off its creative side. Also on the company’s radar is how consumers interact with its publications. JLL tailors its content to meet the needs of busy, bombarded customers.

Class 60

Class Paid Search Agency Companies Allocation 60

Anything Goes Marketing

JUNE 29, 2009

If there is someone in your organization that has a direct relationship with the intended recipient, send it from them. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

Tactics 100

Tactics Automation Personalization Planning 100

SnapApp

DECEMBER 21, 2015

Organizations new to content, for example, may emphasize engagement with the intention of funneling people to their website. In 2016, organizations will continue to turn toward new platforms to feature their interactive and static assets. Here are some underrated sites to promote or publish a wide range of creative content: List App.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Hubspot

AUGUST 20, 2013

With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization''s story through content to help inspire you to tell your own nonprofit''s story. That''s what Acumen does -- the organization is great at its engaging passionate supporters through content. 4) Share Our Strength.

Peer-to-peer 28

Peer-to-peer Microsite Statistics Paid Search Agency 28

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. And the questions were fairly easy to answer through expertise within our organization, it was just a matter of documenting that and putting it up on our site. That means opening up and being human.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Bluetext

APRIL 8, 2020

The intuitive, well-organized design drives users to their needs quickly and functions as a lead-generation tool. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. “We need to personalize the experience.” “We need to cover our…selves.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Content Standard

OCTOBER 22, 2015

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. At our hotels, we do this by providing an environment that serves as both a sanctuary and inspiration for the creative journey.”

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. At our hotels, we do this by providing an environment that serves as both a sanctuary and inspiration for the creative journey.”

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” It’s a way for organizations to further their role as a resource to their audience.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

PureB2B

MARCH 27, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 54

Account Based Marketing ABM Creativity Personalization 54

Adobe Experience Cloud Blog

JUNE 16, 2010

To address the content requirements organizations face today requires a new mindset, and a new way of creating content. And I wanted to do that especially for sales people, despite the realities of limited time, patience, creative and technical acumen. I get tired just thinking of all this.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

WebMarketCentral

JULY 30, 2007

whack-a-mole" or first-person shooter type games) have been pretty much done to death and are unlikely to spread wildly (unless you're able to devise a super-creative adaptation). Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Content Standard

OCTOBER 15, 2018

Enter the content-centric marketing organization, where content transcends marketing silos to touch every aspect of brand communications. By equipping your team with the tools, skills, and processes to support each area, you lay the groundwork for transforming not just the content marketing team but the marketing organization as a whole.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Content Standard

DECEMBER 6, 2023

Again, if you don’t have exact numbers, it’s time to get creative and reframe—speak in terms of efficiency and opportunity cost. Try Microsites to Get Granular Decision makers within hospitals and health systems are working toward the same high-level goals, but often still live in different universes.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. I’m a “content creative” – a writer, photographer, and interviewer. I’m a “content creative” – a writer, photographer, and interviewer.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110