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More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. And here is just one example of why.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

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Why Content Strategists Must Understand UX

Content4Demand

With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process. User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. to Map Copy.

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Hire an Education Writer: 6 Experts for Any Content Marketing Budget 

nDash

Lee is an Adjunct Professor at Widener University where they taught courses regarding Environmental Law, Business Organizations, and Federal Criminal Law. Storytelling is what I do best. I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience.

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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Finalist: Agency of the Year <100 employees).

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7 Things the B2B C-Suite “Needs” in a Website

Bluetext

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to personalize the experience.”