Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. So let’s break it down.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Navigate the Channel

SEPTEMBER 13, 2021

You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. By becoming a thought leader and guiding those with less experience or different skills than you have. How do you do this?

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Navigate the Channel

JULY 13, 2023

The numbers are broken down by industry to make comparisons easier. In the second quarter, the overall average open rate for all industries was 34.46%. If you have a new product or value-added service, you may want to create awareness or build association. The click rate was 1.33% and the bounce rate was 10.09%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

B2B Marketing Directions

MAY 22, 2022

The need to create content that is relevant for individual business decision makers at every stage of their buying process, to publish content in multiple formats across multiple channels, and to publish new content frequently have combined to strain the creativity and resources of B2B marketers.

Thought Leadership 94

Thought Leadership B2B Thought Leadership Account Based Marketing Content 94

Webbiquity

FEBRUARY 4, 2020

The physical security industry is broken. Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership. The Company. The Product.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day. Yes, the percentage was lower at 47% for large-size companies. They do this survey every year.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. Many companies have B2C, B2B, and B2G marketing channels.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. Organic and paid social media are two important components of a successful social media strategy for manufacturing companies.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Brandpoint

MAY 26, 2022

According to our State of Marketing in the Manufacturing Industry Research Report , the greatest challenge that manufacturing marketers are facing is producing high-quality content. As more people continue to spend time on social, it creates a perfect opportunity to reach customers in an engaging way. And the best part?

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

BOP Design

JUNE 23, 2022

Create a Specific Buyer Persona. The best way to determine if you really know your audience is by creating a specific buyer persona(s). Be as specific as possible in the persona by listing the companies they work for, leadership level, titles, departments they work in, etc. Read how to write for your ideal buyer personas.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Marketing Insider Group

FEBRUARY 3, 2021

In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content. An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. What a Content Marketing Agency Does.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Demonstrating thought leadership in the industry.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. Social listening can help you uncover influencers who already love your products to create authentic partnerships. And social listening can unearth these game-changing insights…if you know how to use it. And this trend is likely to continue.

Social Media 123

Social Media Examples Work Management Media 123

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. Successful businesses are improving their lead generation strategy by creating better digital experiences that help to build an ongoing relationship with customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Sana Commerce

AUGUST 2, 2023

Yet, SEO for manufacturers can be a strategic silver bullet. This blog explores how manufacturers should leverage SEO to attract new customers and achieve long-term success. How does SEO for manufacturers help achieve e-commerce success? Consistent valuable content allow manufacturers to build trust and credibility.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Adobe Experience Cloud Blog

JUNE 10, 2020

In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. Because our competitors are there,” said Kenton E McElhattan of the National Mine Service Company. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem. But we go, we go.”.

Trade Show 174

Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

BOP Design

DECEMBER 27, 2022

While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. Here is an example of a case study HubSpot created: [link]. IVEMSA’s Fast Facts on Mexican Manufacturing. HubSpot’s Case Study. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. But enough about me! Perseverance. Giving back.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Tome of UPS or Michele Buck of The Hershey Company. March represents a lot of things.

Social Media 118

Social Media Media Work Management Paid Search Agency 118

Walker Sands

JUNE 17, 2021

This was a mountain of a year for agencies and clients alike, with economic uncertainty and social unrest, yet March leaned into our expertise for stability and working with our partners hand in hand to create meaningful and powerful campaigns driven by creativity and curiosity. Category: Executive Thought Leadership.

Marketing AI 52

Marketing AI Paid Social Agency Advertising Agencies Paid Search Agency 52

Tony Zambito

OCTOBER 3, 2018

However, what amplifies this call for insights-driven sales transformation are several variables that create urgency for transforming by 2020. By 2020, digital disruption will be affecting every major industry. We were ready with at least some data on what we were seeing and how we thought we needed help. Digital Disruption.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Walker Sands

APRIL 17, 2023

As a result, reporters’ and editors’ inboxes are filled with AI-related pitches, making it extremely difficult for emerging AI companies — and really, any company that wants to use AI in their business — to gain earned media coverage for their solutions.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Salesforce Marketing Cloud

NOVEMBER 11, 2022

Women in financial services are playing a key role in the industry’s future, driving innovation and leading the way into a more digital presence. Hear from thought leaders in this Salesforce+ episode on how to further equality for women in financial services, financial literacy, and sustainability. Empowering women in finance.

Lead Scoring 98

Lead Scoring Lead Ranking Leads Lead 98

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. For example, you might create a Google Post confirming your updated information to those searching for you on Google.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. And recognizing that your public relations efforts begin first within the walls of your company is essential. And recognizing that your public relations efforts begin first within the walls of your company is essential. Think about it for a minute.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Scoop.it

MARCH 2, 2023

But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. At Rev, we refer to this type of information as a company’s exegraphics—data points that give insight into how the company executes its mission.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Outgrow

APRIL 2, 2024

Elisa provides software solutions for various industries globally. We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Jukka and here’s what we discussed about- 1. Saksham Sharda: Hi, everyone. Jukka-Pekka Salmenkaita: Great to be here.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Industry Events. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Strategic-IC

JULY 20, 2023

By building a united and cross-functional team, organizations can unlock the full potential of ABM, leveraging the unique expertise and perspectives of each department to create a seamless and impactful customer journey. 6 tips for building a winning ABM team 1. Be a friend to Sales Alignment with Sales is key to every ABM strategy.

Account Based Marketing 48

Account Based Marketing ABM Ad Building Tips 48