Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul.

Trends 53

Trends Video Marketing CPO Allocation 53

SendX

NOVEMBER 8, 2019

Segment your email lists Personalization is key in today’s super-tailored content landscape. Segmentation allows personalization of emails without the severe time drain of individual personalization. Segment your lists into smaller lists. There are infinite ways to segment email lists, but some popular examples include: a.

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255

Mereo

MAY 18, 2023

Retention: Defined typically by revenue or customer numbers, but may also include rates by geography, industry or other market / product segment. Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Lenny's Newsletter

AUGUST 15, 2023

We did this first with Segment, and they really liked it. We did a find-and-replace in the doc from ‘Segment’ to ‘Front.’ Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap? Are you serious?’

Validation 52

Validation Startups CPO B2B 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

APRIL 28, 2022

How do they represent the different segments of your organization, and how do they contribute? Here are the main avenues we at Mereo focus on with clients to rapidly foster organizational alignment — and the benefits that follow. 3 INTERSECTING PATHS FOR ORGANIZATIONAL ALIGNMENT. Organizational alignment starts at the executive level.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Buffer

NOVEMBER 30, 2020

Ultimately, we found that the need for customer service on social media was less widespread and didn’t develop as we imagined it may, and also found that we were spreading ourselves thin with taking on very different types of products and customer segments, so we sunset Reply in 2020.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Hubspot

NOVEMBER 7, 2018

A day-part is a set time period within which TV stations sell and segment their programs and ads. Let’s say you wanted to run 12 spots during a six-week window on your local ABC affiliate during the evening news segment (the Prime Access day-part). The segment is watched by 45,000 people on average, and the CPM is $18.00.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Webbiquity

JUNE 6, 2011

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. Jason DeRusha – @DeRushaJ. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100