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| | WEBBIQUITY
AUGUST 26, 2010 [CPM, Landing Page] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
| | PUZZLE MARKETER
FEBRUARY 6, 2013 [CPM, Landing Page] Strategies for a Successful Paid Search Campaign
Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP).
JUNE 13, 2013 | B2B MARKETING MENTOR
[CPM, Landing Page] 5 Lessons Learned in Site Retargeting
FEBRUARY 6, 2013 | PUZZLE MARKETER
[CPM, Landing Page] Strategies for a Successful Paid Search Campaign
NOVEMBER 19, 2012 | HUBSPOT
[CPM, Landing Page] A Simple Breakdown of All Your Facebook Advertising Options
JUNE 18, 2012 | HUBSPOT
[CPM, Landing Page] A Simple Guide for Setting Up Your First Google AdWords Campaign
FEBRUARY 17, 2012 | HUBSPOT
[CPM, Landing Page] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
AUGUST 31, 2011 | HUBSPOT
[CPM, Landing Page] A Step-by-Step Guide to Advertising on Facebook
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| | HUBSPOT
NOVEMBER 19, 2012 [CPM, Landing Page] A Simple Breakdown of All Your Facebook Advertising Options
Facebook's 5 Forms of On-Page Advertising. This is a simple ad form that can send the user to an external page, or your Facebook business page. To send a user to an external page: Once in the Facebook ad platform, create a new ad by selecting the first option on the destination drop down menu. Here you can type in the URL you would like to send people to. Great!
| | HUBSPOT
JUNE 18, 2012 [CPM, Landing Page] A Simple Guide for Setting Up Your First Google AdWords Campaign
So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? keyword with higher competition would be more difficult to rank for on the first page of Google. The average position tells you where on the search engine results page your ad will appear. Think about it.
| | HUBSPOT
AUGUST 31, 2011 [CPM, Landing Page] A Step-by-Step Guide to Advertising on Facebook
Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a website or content you manage on Facebook (like a Group, Page, or Event). First, choose your destination URL. ‘Facebook Ads’ allow you to promote a Facebook entity on your own website.
| | HUBSPOT
FEBRUARY 17, 2012 [CPM, Landing Page] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.
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HUBSPOT | TUESDAY, DECEMBER 21, 2010 [CPM, Landing Page] Glossary: 29 Email Marketing Terms Marketers Must Know
Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. Yahoo!, newsletters). MORE >>
B2B MARKETING MENTOR | THURSDAY, JUNE 13, 2013 [CPM, Landing Page] 5 Lessons Learned in Site Retargeting
'Website retargeting–a display advertising method that shows your ads to visitors who previously visited your website, but are now visiting other sites–is growing in popularity among marketers. And for good reason: according to a study by retargeting vendor Criteo, website visitors who are retargeted with display ads are 70 percent more likely to convert on your website. Google provides some of the most granular audience segmentation, allowing you to segment by pages viewed and then target each audience with unique offers. Audience geography. MORE >>
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