A Simple Breakdown of All Your Facebook Advertising Options
NOVEMBER 19, 2012
Facebook's 5 Forms of On-Page Advertising. This is a simple ad form that can send the user to an external page, or your Facebook business page. To send a user to an external page: Once in the Facebook ad platform, create a new ad by selecting the first option on the destination drop down menu. Here you can type in the URL you would like to send people to. Great!
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? A keyword with higher competition would be more difficult to rank for on the first page of Google. The average position tells you where on the search engine results page your ad will appear. Right. Ready?
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP).
The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
FEBRUARY 17, 2012
CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.