article thumbnail

How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. Google Shopping and Google retargeting, two ecommerce favorites, are not available to Amazon sellers, only Amazon themselves. Measure, test, and measure again.

Amazon 52
article thumbnail

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

ROAS 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UTM Parameters: Why and How They REALLY Help You

Optinmonster

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. With the MonsterInsights eCommerce Tracking addon , you get details on how your traffic is interacting with your site. That includes key metrics such as: Conversion rate.

article thumbnail

A Detailed Guide to Building a B2B PPC Report

Directive Agency

Obviously, the overall goal is to increase revenue and see a positive ROAS from your ad campaigns, but you can have different “mini-goals” to help hit the overall goal of growing revenue. Lower Cost per Acquisition (CPA). Higher Conversion Rate. Below is a visual of conversion metrics by channel for the month of March.”

PPC 60
article thumbnail

How to do marketing personalization at scale

Martech

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. The result: A 65% drop in cost per acquisition (CPA) month on month.

article thumbnail

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

For example: An ecommerce business should invest largely in transactional keywords to encourage conversions. Cost per acquisition (CPA): This can indicate how competitive your keyword is, and whether it’s worthwhile to invest in it given the profit margin from conversions. Wrapping up.

PPC 42
article thumbnail

PPC for Ecommerce: 8 Effective Best Practices

Single Grain

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

PPC 52