Hubspot

OCTOBER 26, 2020

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Clickthrough rate (CTR). CTR helps me to understand how effective and relevant my ad copy is, and if it matches the intent of the user searching for my keywords.".

Cost per Acquisition 99

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 99

Valasys

APRIL 19, 2023

Do create compelling and relevant ad copy to increase click-through rates (CTR) and conversions. Don’ts: Don’t ignore your ad performance metrics, such as CTR, cost per click (CPC), conversion rate, and return on investment (ROI). Do use negative keywords to filter out irrelevant traffic and save money.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

QuanticMind

NOVEMBER 27, 2017

Since the main goal of Google Shopping is to drive sales, we use PLA query segmentation to effectively segment our audiences by the purchase intent signaled by their keyword choices. For example, a general search like “Women’s hiking boots” generally implies low purchase intent. So how does it work? So how does it work?

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

Outbrain

DECEMBER 28, 2020

When was the last time you saw such a high CTR from a traditional banner ad? Using Conversion Bid Strategy, which automatically adjusts bids for the best result, a CPA 16% below target was achieved. For example, Bosch promoted a cordless vacuum cleaner via Outbrain and tested the effect on brand perception and purchase intent.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

MAY 8, 2019

Say, for example, you’re allotted a $5,000 monthly PPC budget with the goal of keeping your cost-per-acquisition (CPA) below $20. This could end up attracting less qualified traffic, increasing your CPA in the process. So, go through and eliminate problematic keywords from your campaigns that have a low CTR.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52

ROAS Paid Content PPC Cost Per Click 52