Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. Get the free “Step-by-Step Guide to Website (re)Design” now.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 15, 2010

Of course, I could have tried using scare tactics by saying, “If you think hiring professionals is expensive, try hiring amateurs” but today’s industrial and B2B marketers are too smart and resourceful to fall for that line. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

If a nurturing program has run its course and the content wasn’t publicly available, create a place for it on your website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Planning 60

Planning B2B Marketing Emarketing B2B 60

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. Of course, *I* have an app for all that.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ).

Conference 116

Conference Organization Paid Search Agency PR 116

Single Grain

APRIL 18, 2022

All these tasks are complex and time-consuming for most companies, which is why it makes sense to hire a paid social media advertising firm. Get My Free Paid Social Media Plan . Why You Should Hire a Paid Social Media Agency. Dive Deeper: Best Lead Generation Tactics for Content, Email & Social Media Marketing.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. It just seems a little harder to me to convert folks via social media and that's where the main site comes into play. Of course, you need to have a solid site first.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

SmartBug Media

SEPTEMBER 9, 2022

percent of B2B decision makers turn to YouTube when researching new purchases. Paid Media Tactic 4: Retargeting. Your paid media ad strategy needs to align with your strategic priorities while also accommodating your unique situation. Of course, you’ll want to show up when those searches happen.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buffer

MARCH 13, 2018

Here’s a quick look at some of the tools and workflows we use to distribute consistent content: WordPress for hosting and creating blog content: Discourse for internal distribution, information, and announcements: Buffer for social media planning, scheduling, and analytics: At the core of any great team collaboration is trust.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

Convince & Convert

APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Then of course, start trying to score higher on that keyword. Take your top keywords (including your company name, product name, etc.)

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Hinge Marketing

JULY 3, 2019

And of course, LinkedIn is well known as a good place to search for a new position or to find the right talent. Given these multiple uses, is social media in some way better than more traditional marketing approaches, such as face to face networking? Of course, the starting place is to develop your strategy. What about YouTube?

Social Media 98

Social Media Marketing Automation Services Social Marketing Service 98

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. But those differences are at the tactics layer, not the strategy layer.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Single Grain

JULY 6, 2023

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats: To put it simply, such an analysis will help you track and measure the effectiveness of your promotion plan as well as your marketing plan as a whole.

Promotion 52

Promotion Planning Examples SWOT 52

RebelMouse

OCTOBER 23, 2018

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 YouTube is positioned to make $3.36

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

AUGUST 28, 2012

But the site is not of course, and shouldn’t be, a marketing tool. How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. How To Write Your Social Media Plan in 8 Steps by Social Media Today. ” Social Media Jobs Salary Guide by Onward Search.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Martech Advisor

FEBRUARY 20, 2020

During the audience segmentation stage , (once you have onboarding sorted), work with strategy and media planning teams to ensure the right taxonomies are built to anticipate delivery and scalability. Google Audience 360 helps brands build and execute a cross-channel media plan in a single tool.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Either way, remember that social media planning is a marathon, not a sprint. Here are some takeaways: Facebook and YouTube are both prime places for ads, perhaps due in part to their high-earning user bases.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Single Grain

JUNE 5, 2019

This plan should include a variety of different marketing activities, including advertising, public relations, direct sales, Internet marketing, sales promotions, and other marketing and publicity efforts. You can also decide how much money will be spent on your marketing activities. What Can We Borrow from Our Competitors?

Planning 68

Planning Marketing Plans Work Management Enterprise Management 68

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. As for including you, of course! Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 10, 2015

You already know a social media plan can really help you share your content and connect with your audience. In fact, a solid social media plan helps us at CoSchedule get 31.5 So how can you actually build a social media plan that works for you? 8% plan to use videos. 5% plan to use infographics.

Media Plans 167

Media Plans Social Media Planning Media 167

Hubspot

JUNE 25, 2018

Stay Focusd is a good option for those of you who like to keep a bunch of tabs open while working to occasionally scroll through a social media newsfeed or watch a video on YouTube. The app provides users with an assistant – virtual, of course – that helps you organize your emails by importance. The app costs $0.07

Product 101

Product Best Practices Work Management User-Generated Content 101

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Industrial Marketing Today

OCTOBER 26, 2009

A good analogy is to think of a landing page as the putting green on a golf course. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. What do you think?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? Although I'd be looking at my YouTube and Facebook search optimization right about now, too. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. What do you think?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# The values of accountability and truthfulness will set you apart from the masses.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. Familiar of course, but just never dove in.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 14, 2012

But it doesn’t matter whether it’s on Facebook or LinkedIn or YouTube. Of course, but I get it. He came up asking about how to roll out a social media plan for, I think it was a basement de-molding company or a basement draining company. He was saying, ”Where should we be on social media?”

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Online Marketing Institute

OCTOBER 31, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. Familiar of course, but just never dove in.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. I love social media for a number of reasons.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Adobe Experience Cloud Blog

APRIL 4, 2016

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users –almost a third of all people on the Internet–and reaches more 18 to 34-year-olds than any cable network in the U.S. .

Blogger 48

Blogger Video Marketing Planning Paid Search Agency 48

Convince & Convert

APRIL 27, 2010

. &# Could Randy have said (as has EVERY other flight attendant I’ve ever witnessed) “Information about beverages and snacks is located in the US Airways magazine on the seat pocket in front of you&# (the good ones tell you the page number) – of course he could. But he didn’t. You Make It That Way.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels? link] jaybaer Very, very perceptive comment Patrick.

Twitter 148

Twitter CRM Business Paid Search Agency 148