Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Biznology

JULY 18, 2016

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. A white paper that takes a deeper dive? Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

SmartBug Media

FEBRUARY 10, 2020

We also know that, as marketers and salespeople, we need to understand where our prospects are in the sales process in order to utilize appropriate strategies, and lead scoring helps you make that a reality. Lead scoring is not a process that can be done by marketing alone. What Is Lead Scoring? Lead Scoring Disclaimer.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. That’s math anyone can understand and it’s a process that begins with onboarding new customers. Serving your customers relevant content can help move them closer to another sale.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) This was a really fantastic way to document the event! 6) Never Stop Gathering Quotes.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Heinz Marketing

APRIL 22, 2019

Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. Tactics (Primary). Video / YouTube.

Social Media 100

Social Media Media Case Study Case Studies 100

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. At Marketo, our prospect-to-lead conversion rate triples with lead nurturing.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Of course not. First, what is intent data? The Intent Data You Already Use. So fit matters.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. The location, the weather, the food… oh and of course, the content. '” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. The location, the weather, the food… oh and of course, the content. . Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. Yet, at the other end of the spectrum, less conspicuous applications of Artificial Intelligence are increasingly become a part of our daily lives—from Siri, to Alexa, and of course, to Tesla. Still, the most exciting thing about AI for B2B sales and marketing is what’s to come.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

Adobe Experience Cloud Blog

APRIL 27, 2012

by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Here’s what Revenue Performance Management means for the different teams in your organization.

Work Management 48

Work Management ROI Allocation Marketing Management 48

thePoint

MAY 25, 2018

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. You must have a least one strong advocate in sales leadership.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Tomorrow People

MARCH 22, 2018

Process, not points. When thinking lead generation websites for content marketing, think process not points. Why processes? They get you into the mindset of strategy rather than tactics. Let’s look at some of those processes… and along the way, the characteristics of a great content marketing and lead generation website.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Vidyard

JANUARY 5, 2017

Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works. And as Marketo’s Senior Director of Marketing, she knows these tactics better than anyone. The AMB Funnel.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Why you need a social media management tool. That assumption is, of course, a very wrong one. How to choose the social media management tool for you. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. The overarching theme: think processes, not points. Why processes? They get you into the mindset of ‘strategy’ rather than tactics. Of course, there’ll be more than one journey.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Adobe Experience Cloud Blog

MAY 27, 2009

She is a "revenue coach" and a proponent of uncovering and meeting customer expectations to increase sales. Kristen is the author of " Rivers of Revenue: What to do when the money stops flowing " as well as the Revenue Journal blog , and is founder of Zhivago Management Partners, Inc. I have helped companies implement this strategy.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Rev

NOVEMBER 20, 2018

Of course, there are, no doubt, linguists, engineers, database architects, database administrators, and other specialists supporting these efforts. Get the AI white paper: “How to Win the Love of Your CEO”. I’ll bet improving the efficiency of B2B sales and marketing is way down the list. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

AUGUST 15, 2017

Are you tired of the ups and downs of sales? Sales leaders’ lack of clarity around what drives sales performance is partially due to a large number of variables, both in their business and in the market, that affect conversion rates. That’s what sales enablement is all about. No doubt, it’s frustrating.

Work Management 134

Work Management Marketing Management Marketing Automation Services Buying Cycle 134

Leadspace

MAY 11, 2017

Of course B2B marketers are trying to focus on the problems they’re solving, rather than how cool they think their product itself is. And of course they’re doing their best to base their messaging on what data they do have on their customers and prospects. Enhancing — or hindering — your entire sales funnel.

Top of Funnel 82

Top of Funnel Sales Qualified Leads Marketing Automation Services Work Management 82

Rev

NOVEMBER 20, 2018

Of course, there are, no doubt, linguists, engineers, database architects, database administrators, and other specialists supporting these efforts. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. I’ll bet improving the efficiency of B2B sales and marketing is way down the list. That’s a shame.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. So what does it really do?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Adobe Experience Cloud Blog

JULY 10, 2019

The single most important thing to remember about B2B marketing and sales is this: No one person is responsible for making a purchasing decision on their own. A buying group is a specific set of key individuals for each account who will be part of the decision-making process and who ultimately all need to agree to purchase your product.

Account Based Marketing 115

Account Based Marketing Contact Marketing Contacts Marketing AI 115

Huptech Web

OCTOBER 27, 2023

An Edtech company specializing in project management has created an ebook called 10 Advanced Strategies for Efficient Project Management. You, a project manager, see this on LinkedIn, find it attractive, and fill out the form with your details. The goal is to nurture the lead and guide them through the sales funnel.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Kapost

MARCH 17, 2017

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes. They don’t know you or your brand.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

SnapApp

OCTOBER 18, 2018

Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc. Well, chances are that everyone who visits your website isn’t at the same point in the funnel. Mistake #3: You don’t have a robust lead scoring process.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Adobe Experience Cloud Blog

MARCH 14, 2015

It’s a challenge that alters the course of companies and careers. Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Collaboration and alignment are essential : • Define roles and process clearly.

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

Engagio

MARCH 20, 2019

Of course, we’re never going to have the same direct connection to business results that our colleagues on the sales team have. This isn’t to say that marketing should be trying to compete for resources with sales or even using ROI analysis to “prove” marketing works. Sales Meetings. Attribution is Hard. Conferences.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89