Adobe Experience Cloud Blog

OCTOBER 18, 2017

Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. The post How to Use Drip Campaigns to Nurture Existing Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

SmartBug Media

FEBRUARY 10, 2020

Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. Of course, different actions should have a heavier weighted score based on stronger buying signals (such as opening an email versus attending a webinar).

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. ” Of course, marketers are equipped with a wide range of lead and account scoring tools and strategies, resulting in an automated qualification process, but even automation has its limitations.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Ranking Lead Scoring 134

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) In fact, it’s been proven that storytelling can have a profound impact on the decisions we make.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. A white paper that takes a deeper dive? Depends on your product and your audience, of course.). A worksheet template?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) Of course, all these factors are as important as they ever were. We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). irrelevant.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. White paper downloads.

Social Media 100

Social Media Media Case Study Case Studies 100

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Of course not. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. Yet, at the other end of the spectrum, less conspicuous applications of Artificial Intelligence are increasingly become a part of our daily lives—from Siri, to Alexa, and of course, to Tesla. No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections four and five, Contagious Content and Persistent Progression (gotta love the alliteration of these titles), are the main course.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Workshops, courses. Marketo's Modern B2B Marketing. Special reports.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. This term is a bit misleading because the visitor is not, of course, completely anonymous.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Valasys

NOVEMBER 1, 2018

A study conducted by Marketo, confirms what B2B companies have always known, an organization can become 67% better at closing deals if only they worked towards creating a harmonious environment for their sales and marketing teams. Chart course towards a mature and predictable modeling. to keep audiences well informed.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Of course, retargeting ads can also be used to lure people who didn’t intend to buy an item, and you’re always in danger of retargeting people who did buy the item – from another site. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited?

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

SnapApp

FEBRUARY 23, 2016

The location, the weather, the food… oh and of course, the content. This of course was nicely followed up by the keynote from David Meerman Scott , who did an amazing job getting the crowd’s brains thinking as they dove into the rest of the week. Listen to input from sales, social and of course your customers.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 22, 2016

The location, the weather, the food… oh and of course, the content. . This of course was nicely followed up by the keynote from David Meerman Scott , who did an amazing job getting the crowd’s brains thinking as they dove into the rest of the week. Listen to input from sales, social and of course your customers. Acquisition.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” Of course, I love the Vidyard blog – I think you’re doing awesome stuff there. It really gets to the point and doesn’t use fluffy words.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Take some white paper bits, condense it to a paragraph, throw in a few bullet points. Of course not! B2P = Business to People was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Uh huh, got it.

Business 48

Business Marketo Landing Pages B2B Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 20, 2010

I read marketing automation white papers, sat through marketing best practices webinars, and participated in community forums, trying to optimize my marketing automation know-how. Of course you’ll need some answers. How do I measure ROI benefits from marketing automation? What other factors should I consider?

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Automation 48

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Joe: Of course. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea. Jay: You recommend that brands hire professional writers.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Moz

DECEMBER 17, 2020

So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone. You should really pay attention to their keyword distribution.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

This said, with this information you should also be able to recognize who is not a potential customer for your company – regardless of whether or not they downloaded your white paper or attended your latest webinar. It’s still about relationships although today we have new tools and techniques at our disposal.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Word of Mouth 48

Adobe Experience Cloud Blog

JUNE 13, 2011

Of course, the only way you can truly measure the impact of your nurturing is to conduct an A/B test where you split your leads into two groups and nurture one group and not the other. At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. Other best practice content includes webinars and white papers.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) Executives will be able to identify issues before they hit the Sales team and take actions to correct their course. You’re in luck.

Work Management 48

Work Management ROI Allocation Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. Half of people having trouble with growth. But what was dead last?

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Adobe Experience Cloud Blog

MAY 27, 2009

Of course, this post generated quite a bit of controversy, mostly from salespeople who were (naturally) miffed that I would suggest they be managed by a marketing person. If they are downloading a white paper, they're (obviously) thinking about your product, and will be open to further discussion.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Tomorrow People

MARCH 22, 2018

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Of course there’ll be more than one journey. Knowledge centres, with white papers, eGuides, and other decision support. That’s where a lead generation website strategy starts: Seeing where you’re weak.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Rev

NOVEMBER 20, 2018

Of course, there are, no doubt, linguists, engineers, database architects, database administrators, and other specialists supporting these efforts. Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Heinz Marketing

APRIL 22, 2019

It is one of the most beautiful – it is absolutely the most beautiful golf course I have ever seen. They’ve got the azaleas and all the flowers and all the blooms all around the golf course and just such a gorgeous, gorgeous place. I didn’t really know that much about Jon Miller when he was at Marketo.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Tomorrow People

JANUARY 7, 2021

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Of course, there’ll be more than one journey. Knowledge centers, with white papers, eGuides, and other decision support. A strategist looks at completed customer journeys, and looks for ways to increase those.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. Now to the general differences you may experience with the two I listed (there are always exceptions of course): Input required from you. that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

NuSpark Consulting

OCTOBER 28, 2018

There are multiple ways to get more traffic to your website , and, of course, the more visitors you receive the higher your demand generation success is likely to be. Content can include blog posts, eBooks, downloadable white papers, video footage, infographics, and email newsletters, among others. Powerful Content Delivery.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147