SalesIntel

AUGUST 7, 2023

And, of course, they can look for things on the web. And you want to be in the top results in SERPs or get into Featured Snippets because Google typically responds to speech-based queries with only a couple of results, either from snippets or from the top of relevant SERPs. seconds or less.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Convert

JANUARY 17, 2024

How will online findability change in the course of this year and further on? An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. This means that from now on, we need to be paying more attention to “related queries” Google includes in most SERPs.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Martech

NOVEMBER 10, 2022

To make sure you’re automating the entire process, check to see if your keyword research tool can: Suggest similar, related and long-tail keywords with various search volumes based on a seed keyword. Highlight SERP features for every keyword. Show you how volatile a keyword SERP is and how authoritative its players are.

Marketing Automation Services 78

Marketing Automation Services Automation Top of Funnel Work Management 78

Directive Agency

APRIL 15, 2022

And of course the higher your pages appear, the more likely users are to click, so keeping a close eye on both metrics can be important. You can see the individual queries that are triggering your site to show up in the SERPs. Further Optimizing Pages with Long-Tail Keywords. We saw this above. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Moz

FEBRUARY 4, 2021

There's an extremely useful feature in STAT where you can filter a table of keywords to show earned SERP features and specifically answers. Taking a look at STAT's SERP Features tab can help out here. You might want to start investigating which long-tail keywords you could potentially optimize your site for.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. Be a guest blogger, talk to and about (positively, of course!)

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Conductor

OCTOBER 28, 2019

Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. Learn more about paid and organic synergy at Conductor Academy , Conductor’s hub for free organic marketing courses.

SEM 68

SEM SEO Long Tail Marketing SERP 68

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

Moz

FEBRUARY 21, 2019

Of course, as search engines have evolved, so too has their ability to understand natural language patterns and the intent behind queries. Of course, we’re not above pointing out the fumbles. Long-tail queries may be a nuisance and a half, but snippet-having queries are getting longer by the minute.

Features 52

Features Long Tail Marketing SERP Stats 52

Convince & Convert

JUNE 6, 2013

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). You begin with an idea for your content, which of course, should track to your marketing objectives. So now I’m going to put Long Tail Pro to work. It is and it isn’t.

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Higher rankings in SERPs. More valuable incoming links.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs. How does Google’s passage algorithm work?

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs. How does Google’s passage algorithm work?

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals. There are lots of ways you might succeed in getting ahead in Google’s SERPs. How does Google’s passage algorithm work?

Google 52

Google SERP De-duping Marketing Agencies 1 52

Moz

SEPTEMBER 21, 2020

Of course, even if you're relying on text-to-speech, there's still editing time to take into account, and some would argue it will take MORE time to edit a text-to-speech transcription. If you have a 10-minute-long video, it can be transcribed into a 2,500-word blog that takes about 10-15 minutes to read.

SEO 85

SEO Top of Funnel SERP Content 85

SugarCRM

OCTOBER 8, 2015

SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). For example, think about keywords.

SEO 50

SEO PageRank Lead Scoring Lead Ranking 50

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

seo.co

FEBRUARY 22, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. It’s not a bad idea to check out the competition to get inspiration (not duplicate, of course) for ideas. Singular keywords like “shoes” are usually the most competitive.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

seo.co

SEPTEMBER 4, 2023

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). And of course, it’s possible to utilize multiple approaches to navigation links simultaneously, as long as you’re not overcrowding your web design in the process. Hybrid approaches.

SEO 64

SEO Practices Best Practices Lead Scoring 64

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

The Lead Agency

NOVEMBER 20, 2019

There are various strategic steps you can take to increase your ranking in the local search engine results pages (SERPs) and, consequently, drive more relevant leads. When doing this, using long-tail keywords can be particularly effective, as they’re highly specific; Optimise your website for mobile devices. “

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Effectiveness Ad Building 48

Valasys

AUGUST 3, 2023

Of course, as impressive as automation is, it’s vital to remember that it can’t completely replace the human touch and expertise. Ubersuggest: Features: Keyword research, long-tail keyword suggestions, competitor analysis, keyword difficulty score, and user-friendly interface.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. You always have the option of trying to rank organically for smaller keywords, of course. You should still target long-tail keywords whenever possible. Of course not.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Unbounce

APRIL 10, 2019

I don’t blame them, of course. Use SEO with your PPC… Are there any long-tail keywords that have been converting visitors organically? With highly competitive keywords, it will take you months and a lot of effort to organically rank for them on the first page of Google SERPs.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Moz

AUGUST 6, 2020

They were all ranking for nice, long tail terms. It just so happened to be like the only thing that changed over this course of time. SERP landscape. Renaming pages and letting them 404 without updating with a 301 redirect. There was one situation where a client had a blog. They had hundreds of really good blog posts.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. To increase conversions, of course! billion in revenue from Google Ads alone the year before.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Provided, of course, that they are high-quality and difficult to outrank. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Moz

OCTOBER 18, 2020

For casual, drop-in businesses, where customers or clients don’t need to do much research or make a big decision, I could see how maybe Google has made the SERPs an almost-suitable substitute for the homepage. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Moz

FEBRUARY 24, 2021

Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. They found that out of all the generations, Gen Z has the highest preference for long-tail queries.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Moz

NOVEMBER 11, 2019

Of course not. Using search engines to find answers is essentially an inherent online experience; nearly everyone does it, and if you’re not showing up in the SERPs, you can be missing out on massive opportunities to increase your brand awareness, connect with potential clients/customers, and build authority in your space.

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. Use both short and long-tail keywords. Searchers on YouTube may be using both short and long phrases to find video content. Include both of those in your YouTube tags.

Tagging 52

Tagging Youtube SEO Optimization 52

EMagine B2B Blog

MAY 20, 2015

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Also, the user may or may not have even scrolled past your result in the SERPs, but it would still be counted as an impression. This month has been a busy one for Google.

Analytics 40

Analytics Long Tail Marketing Landing Pages Click Rate 40

Hubspot

AUGUST 23, 2012

And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length. Long-tail keywords typically have less search volume than head terms, but they are also less competitive. hence the benefit of targeting long-tail keywords, instead!

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28