B2B Memes
NOVEMBER 28, 2011
The downside, of course, is that the process is messy and prone to mistakes. Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture.
B2B Memes
JUNE 7, 2012
When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first. The real goal, of course, is just the opposite. It isn’t the length of any one sentence that matters—it’s the average over the course of several paragraphs or pages.
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B2B Memes
SEPTEMBER 19, 2011
For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. Will it make them a lot of money or lead to a more traditional book contract? The resistance will not be so fierce. Realistically, though, it was only an option for the very few. Probably not.
B2B Memes
MARCH 6, 2012
This example is not an error of fact, of course, but of emphasis and context. Wilson , which posited that tolerance of small crimes leads inevitably to bigger ones. But is it highly relevant to a search for a camping spot? No one seems to think so. For a variety of understandable reasons, however, the search results live on.
B2B Memes
OCTOBER 8, 2010
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. Be an entrepreneur.
B2B Memes
MAY 26, 2010
A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Of course, it requires the blogger to care enough to offer such an incentive. Doctorow: Make money with typos. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.”
B2B Memes
MARCH 19, 2010
Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# And of course, if I should happen to be doing something else at the time, I should probably wait until the next Thursday.
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