Contently

JUNE 5, 2017

In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria. Each piece of information gets packaged on its own slide, which makes the project very easy to read. It just makes more sense.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

Valasys

JUNE 15, 2021

In case of any deviations from the desired line of progress (in comparison to pre-defined metrics), the campaign is tuned or, say optimized, in the middle of the course. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

SnapApp

MAY 24, 2016

Of course you do. This data also allows the right follow-up information to be sent to the right people at the right time. Having specific content like assessments, roi calculators, and product pickers starts capturing that critical information as part of your content-enabled campaigns, pre-sales. 56% lead conversion.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

PureB2B

JANUARY 14, 2019

To be able to identify your target account, you should look into firmographic and demographic information. After which, it’s time to plan a course of action. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. They often include: Location.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Of course, Google dominates those search dollars. Announcement One: Google AdID.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

PureB2B

JANUARY 14, 2019

To be able to identify your target account , you should look into firmographic and demographic information. After which, it’s time to plan a course of action. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”. ABM Campaign Measurement.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

SnapApp

FEBRUARY 22, 2016

The location, the weather, the food… oh and of course, the content. . This of course was nicely followed up by the keynote from David Meerman Scott , who did an amazing job getting the crowd’s brains thinking as they dove into the rest of the week. Content should educate and inform rather than interrupt and sell. Acquisition.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

The location, the weather, the food… oh and of course, the content. This of course was nicely followed up by the keynote from David Meerman Scott , who did an amazing job getting the crowd’s brains thinking as they dove into the rest of the week. Content should educate and inform rather than interrupt and sell.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

SnapApp

JANUARY 24, 2017

For example: This interactive calculator helped provide value to the middle of the funnel lead while also providing Paycor more detailed prospect information. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

For example: This interactive calculator helped provide value to the middle of the funnel lead while also providing Paycor more detailed prospect information. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Content4Demand

DECEMBER 6, 2018

And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Now, we’re looking forward at what the New Year will bring us. . . That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

NOVEMBER 14, 2011

Here is a crash-course introduction to some of the most important terms of the online publishing world. In contrast to blog posts or substantive articles, landing page information is concise and designed for a quick-read. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. are looking for information on your industry, they find you everywhere.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

FEBRUARY 14, 2010

You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# The hard part is mapping out the information delivery process. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SnapApp

SEPTEMBER 8, 2016

Leonard Rosenthol, PDF Architect at Adobe, said the goal of of the project was to address “The inability to exchange information between machines, between systems, between users in a way that ensured that the file would look the same everywhere it went.”. Image source. What came as a result in 1993: Version 1.0

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Moz

JUNE 10, 2020

As highlighted in this Whiteboard Friday from Moz, they saw “up to 20-plus-percent drops in organic traffic after updating meta information in titles and so forth to target the more commonly-searched-for variant.”. Of course, with bigger changes, comes bigger risks.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

As highlighted in this Whiteboard Friday from Moz, they saw “up to 20-plus-percent drops in organic traffic after updating meta information in titles and so forth to target the more commonly-searched-for variant.”. Of course, with bigger changes, comes bigger risks.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Content Standard

MAY 8, 2018

This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent. In the course of developing a UX design, it can be tempting to swing for the fences with sophisticated architecture that raises the standard for storytelling performance.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Webbiquity

JANUARY 26, 2021

Of course, the Internet has changed a lot since then. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). The concept of being everywhere online gave this blog its logical (though hard to spell) name.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. To continue the above tale, we thought it might be helpful to share more information on how, exactly, the retailer pulled off the aforementioned personal prediction.

Personalization 101

Personalization Brand Identity Branding Planning 101

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Adobe Experience Cloud Blog

JULY 27, 2012

To get your executive team on board consider presenting to them and including some of the following information: Illustrate competitors who are using employee social media contributions successfully. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Of course, SEO and keywords within the headline are important considerations as well. C- Conversion Architecture. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

EMagine B2B Blog

MARCH 5, 2019

Managing large quantities of structured and unstructured data is a primary function of any information system. Search engines, and their massive indexes of content, fall within these information systems and the need to organize large amounts of data. Structured vs. Unstructured Content. Breadcrumbs. Corporate contacts. Fact checks.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Content Standard

OCTOBER 22, 2015

They aim to relate, inspire, and inform by creating unique content. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. These are just a few of the adjectives used to describe the boutique hotel experience.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

They aim to relate, inspire, and inform by creating unique content. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. These are just a few of the adjectives used to describe the boutique hotel experience.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 213

Paid Content CMS Development Design Optimization 213

WebMarketCentral

SEPTEMBER 29, 2009

You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting. Buyers no longer rely on sales people for basic information or exploratory "consultation." The hard part is mapping out the information delivery process. The hard part is mapping out the information delivery process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Convince & Convert

MAY 28, 2012

A social media crisis has information asymmetry. When your plane lands in the Hudson River, and you start seeing Twit Pics of it, that’s information asymmetry – the first sign of a social media crisis. Once you have some information, you should respond first in the venue where the crisis first broke.

Social Media 157

Social Media Work Management Media Microsite 157

PathFactory

JULY 11, 2022

If your goals or tactic mix has shifted in any way over the course of the year, it’s also important to go back and revisit your lead scoring logic to make sure that you aren’t inadvertently under-valuing or over-valuing certain engagement types. Refresh lead scoring logic. Declutter the web experience. Interested in learning more?

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

ClearVoice

SEPTEMBER 22, 2020

Consumers are looking for information. Downloadable reports that enable you to capture viewer information. Health-related information can be confusing, so as you develop your content, be sure to avoid jargon and complicated explanations. During a crisis, effective content from credible sources can keep people informed and safe.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Hubspot

OCTOBER 24, 2012

7) They Own Lots of Domains or Microsites. Of course, there are some exceptions to this, but as a best practice, try to keep all your content on one primary, authoritative domain/website. Give users the information they seek. 8) They Employ Other Traditionally Black-Hat Tactics. Let’s Say You Did Get Penalized.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28