Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks. Of course, with bigger changes, comes bigger risks.
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