Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. Social Media.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Sales Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. To implement this model, you need to work through a few steps.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Contents 1. The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others. Focus on Big-Picture Themes 2.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday Giddyapp - giddyapp helps freelancers and creatives create invoices and get paid fast.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Contents 1. The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others. Focus on Big-Picture Themes 2.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

PureB2B

MAY 30, 2022

That's why more and more sales teams are looking to diversify their sales strategies, and invest in new sales and marketing tactics to drive qualified leads to their product or service. Remember, you need to comply with any relevant laws around email marketing in your location, such as the GDPR or CAN-SPAM Act. Referral Marketing.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. All this meaning, of course, that having a sound video marketing strategy is more essential now than ever. Those who pay the bills.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Content Marketing Institute

OCTOBER 19, 2018

Today, I just call him Average Content Marketer. See, average content marketers are far too concerned with looking like they can do the job. Average content marketers love the tips and tricks, the cheats and hacks, the gurus and the get-there-quick schemes. I still don’t know his name.

Budget Programs 86

Budget Programs Content Work Management Case Studies 86

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Digilant

APRIL 2, 2024

social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. Table of Contents? in 2024.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Hubspot

NOVEMBER 11, 2019

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun.

Social Media 101

Social Media Paid Content Course Social Marketing 101

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

MAY 9, 2019

Of course, if you want to become an expert -- well, that takes even longer. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Plus, most courses are made up of on-demand videos and exercises that you can progress through at your own pace. Marketing Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. A Simple Guide to Navigating Trending Content. Discovering Trending Content.

Trends 28

Trends Content PR Viral Marketing 28

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. Why You Should Repurpose Content. How to Choose Content for Repurposing.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Hubspot

AUGUST 31, 2011

This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. He is covering HubSpot's participation at Dreamforce '11 and offering insights on the various speakers and events. The traditional marketing playbook is broken.". Top-of-the-Funnel Marketing. Create content.

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Digital Marketing Funnels 28

Content Marketing Institute

JANUARY 23, 2019

Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Ogilvy #research @hubspot Click To Tweet. It’s almost not even worth posting if you’re not paying,” confirms Brian Jackson, chief marketing officer at Kinsta.

Paid Content 104

Paid Content Top of Funnel Cost Per Click Promotion 104

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Campaigns 28

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? It also helps you apportion resources you’ll need to develop content.

Small Business Marketing 91

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 91

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. The good gesture resulted in news coverage from major publications, including the New York Times , Venture Beat and, of course, the Boston Globe. For many, however, growth hasn''t always been straight and even. 4) FireRock.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

JUNE 1, 2012

Earlier this week, we co-hosted the latest in our series of highly successful webinars with Facebook, this time focusing on how to engage your Facebook fans with quality content. 2) How is the viral reach of my company's Facebook posts measured? If so, be sure to share your recent blog content through Facebook.

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

Hubspot

NOVEMBER 25, 2019

Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management.

Marketing AI 101

Marketing AI Paid Content Budget Programs Social Media 101

SmartBug Media

AUGUST 16, 2019

And the number of companies entering the market will continue to rise each year. percent in 2019, more than any other segment in the cloud market. So what can SaaS companies do to not only stand out in a crowded market, but also find a cost effective way to acquire new customers? Invest in Content Marketing.

Paid Search Agency 104

Paid Search Agency Budget Programs Companies Lead Ranking 104

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Optinmonster

MARCH 19, 2024

Want to learn how to write irresistible headlines for your blogs, emails, or other marketing campaigns? Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns.

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89

Single Grain

NOVEMBER 3, 2023

Instead of focusing primarily on marketing spend to attract customers, companies invest in improving and expanding their products, often leading to organic growth via referrals. This approach not only increased user numbers, but created a viral effect that led to explosive growth. For instance, Slack offers free seats to attract teams.

Enterprise Management 52

Enterprise Management Product Lead Ranking Work Management 52

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Directive Agency

JUNE 29, 2016

According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint. Twitter 101.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

Albacross

AUGUST 28, 2018

Bearing this in mind, be sure to specify the type of referrals you’re looking for (eg marketers in the healthcare industry, or CEOs in the finance sector). Now, you’ll want to make sure that this lead doesn’t mentally lump you with the 82,212 other sales reps or marketers who are trying to get their attention. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Tomorrow People

MAY 17, 2022

The pricing model your organisation picks affects the success of your go-to-market strategy. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key. This model is more commonly used by companies in B2C markets, especially those that sell physical products.

Lead Ranking 156

Lead Ranking Pricing Price Enterprise Management 156