Digital B2B Marketing

APRIL 17, 2013

At one end might be the experience someone has using your product or service as you intended. Each makes an impression, each has a cost and each can be scaled to some degree. Each has a role to play in creating and shaping opinions of your company and product. Advertising is dead (again). Not so fast. Marketing is a spectrum.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

MARCH 25, 2013

You can also include competitors products that may be restricted in traditional search. One of the oldest targeting tactics in B2C, retargeting is still underutilized by B2B marketers even though it is generally one of the most cost effective tactics. However, most B2B marketers are still missing other ways to use search data.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

DECEMBER 6, 2011

If you sell insurance and their priorities are risk management and lowering healthcare cost, you need to know. Connect to your audience through their priorities, not your product offerings. Know Your Audience What are your audience’s priorities? Are they clients, customers or partners?

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

If you sell insurance and their priorities are risk management and lowering healthcare cost, you need to know. Connect to your audience through their priorities, not your product offerings. Know Your Audience What are your audience’s priorities? Are they clients, customers or partners?

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

JUNE 30, 2011

Without high doses of nutrients pushing extreme levels of growth or supplemental potassium adding bulk without nutritional value, the resulting product is more valuable. Others will acknowledge the value, but question if it justifies the increased cost. Organic Uses Natural Inputs. Crops grow naturally.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

AUGUST 20, 2013

Conversion rate optimization, including A/B testing, is one of the most cost effective investments you can make once you have sufficient site traffic. You also provided content that supports the sale and likely established the initial overall perception of your company and product with the audience. Are You Getting The Right People.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

NOVEMBER 6, 2012

Perceptions are created by experience with your products, service and people, through what other people say about you (even competitors) and through your own marketing. No one buys from a company they distrust or pays a premium for a solution they see as a low cost provider. This is about your brand.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

MAY 24, 2011

Lower cost, reduce risk, increase visibility. No, not the worn out demo, where I commit my time and you share a mostly canned view of your product. We don’t want to be sold. When we expect a sales pitch, we put our defenses up, or just turn away. We always need solutions to challenges. Your solution does that, right?

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

DECEMBER 1, 2011

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

JUNE 2, 2011

Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. Stage zero content is fundamentally different from buying cycle content. Here are five general characteristics of stage zero content. No Investment Required.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

JANUARY 22, 2014

Three clicks and Facebook lets you know there are 42 million people who will meet your criteria and what it will cost to get them to your site. There is no reach and frequency, no quintiles in planning and no new low-cost per point (or CPM for digital folks) that points to their efficiency. But its well past time for this to change.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Dynamic Creative Optimization. Companies like MediaMind make this possible today.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

JUNE 18, 2013

Outsourcing content is always a shortcut (with cost) option, but what are you looking to accomplish with your content? If you are looking to present your perspective and incorporate your unique value proposition, you can outsource writing or production activity but the briefing and integration requirements are still significant.

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

NOVEMBER 15, 2011

Consider Cisco’s claims about the benefits of a single vendor network and Gartner’s report stating companies can lower cost and simplify operations by using two or more vendors ( coverage on Network World ). Modernista! Lovely isn’t Enough Your marketing may be lovely, beautiful or inspired, but is it lasting?

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

NOVEMBER 15, 2011

Consider Cisco’s claims about the benefits of a single vendor network and Gartner’s report stating companies can lower cost and simplify operations by using two or more vendors ( coverage on Network World ). Modernista! Lovely isn’t Enough Your marketing may be lovely, beautiful or inspired, but is it lasting?

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

FEBRUARY 16, 2012

Demand generation: the practice of creating demand for an organization’s products or services through marketing. The direct outcome is your audience is more likely to purchase your products or services. Demand Generation First Demand generation programs create interest in your product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

MARCH 4, 2011

Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 15, 2011

Today, ecommerce marketers are frequently guilty, with products briefly considered and rejected stalking you to every corner of the web. Stalking Banners Generally known as retargeting (and a tactic I advocate with caution), without strict frequency controls, retargeting turns into stalking.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

JANUARY 17, 2012

In content marketing, your competitors are not just product competitors. You are sunsetting a product and dictating to your clients that they need to upgrade. When you sunset a product, do you focus on the positives while sweeping the negative implications of resources or costs under the rug.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100