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Guide to programmatic campaign optimization

Choozle

If click-through rate (CTR). Set (or reset) your CTR goal of 0.1% Implement a creative event retargeting ad group to drive lower-funnel conversion actions. Segment your creative event retargeting audiences based on how much of the video they have watched with other creative formats like display.

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3 digital marketing KPIs to tie back to your business goals

Choozle

Measurement: CPA. CPA, or cost-per-acquisition , is a digital advertising measurement that will tell you how many conversions your campaign has gained. If your conversion event is a demo signup, for example, whenever someone comes to your site and signs up through that ad it counts as a conversion.

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Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

Hubspot

We evaluated our performance based on click-through rates (CTR), cost per click (CPC), and cost per acquisition. The 30-day CTR for our integration ads was higher than the 7-day and 30-day CTR for the benchmark data, which is surprising as we expected the audience to become more fatigued over time.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Want more tips?

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Navigating Local PPC for Digital Marketing

Valasys

This can involve analyzing metrics such as click-through rates, conversion rates, and cost per click to identify areas where you can improve. For example, if specific keywords are not performing well, you may want to adjust your bids or remove them altogether. For example, you only target a specific zip code.

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Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%. Holidays and events. Cars and motorcycles. Celebrities.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

For example, the average deal size may be low due to heavy and unnecessary discounting. CTR, Unique CTOR, Forwards/Shares and links clicked on. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Adam Honig.