Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips
Contently
APRIL 25, 2023
This tactic fosters trust and positions your brand as a valuable resource. CPL refers to the cost of generating a lead through your ad, while CPA refers to the cost of acquiring a new customer. To calculate the CPL or CPA, divide the total cost of your ad campaign by the number of leads or customers generated.
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