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Fundamentals of Product Experimentation for Beginners

Convert

They observed an unused feature called “save search” correlated with higher user engagements via messaging. Statistical significance is a thing. The statistical rigor of your experiments begins here. One way to ensure you’re not messing up the statistics of your tests is by formulating a correct null hypothesis.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

The following list of statistics highlights some of the many implications of TikTok’s meteoric rise in popularity and why brands are increasingly jumping on the proverbial bandwagon. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. TikTok generated around $4.6

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Want Speakers that Wow? Look to Your Event Data

Attendify

Later you’ll have access to stats like: Session registration vs no-shows Number of attendees who slipped out early Walk-up attendees (if you’re accepting them). Whichever way you choose to go, make sure you export and consolidate all of your data in one location, so you can cross-reference onsite-driven data with post-event stats.

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7 Stats to Evaluate Your Marketing Mix Model

Mass Analytics

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound?

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Regression Analysis for Marketing Mix Modeling

Mass Analytics

WHY IS CORRELATION CRUCIAL FOR REGRESSION ANALYSIS? Correlation – Also called Pearson’s Coefficient of Correlation – is a key statistic that needs be computed and analyzed as part of the explore phase of the MMM workflow. However, the presence of a correlation does not necessarily mean causality.

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Who Writes Amazon Product Reviews? [Data Analysis]

Hubspot

Also compiled is a full list of these Amazon-reviewer-to-US-population stats to see how all fifty states stack up. The first correlation attempted with these ratios was to examine broadband penetration by state (as reported by the FCC: pdf link ). Speculation and Future Investigation. Geography is important.

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

Moz

In a spreadsheet, I manually recorded 18 characteristics for each of the winning grocery stores, and then drew my statistics from this data. Takeaway : Having a location within city limits correlates with a good chance of ranking for searches that contain that city’s name. The GMB characteristics of top-ranked grocery stores.