The ROI Guy

MARCH 28, 2018

But that the correlation was strong that at the least it was one of the most important factor differences between top performing apps and “middlers” / laggards, and at the most, the reason for the significant performance boost. Another great measurement is to correlate ROI / TCO Tool usage versus Sales rep performance.

ROI 45

ROI Tools Sales Qualified Leads Validation 45

B2B Marketing Analytics

AUGUST 2, 2020

These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

The Mx Group

NOVEMBER 17, 2017

A more simple way would be to monitor revenue for your ABM accounts and assume “correlation is causation” for marketing activities (always dangerous, I know). We are using salesforce.com as our CRM — how well will it work to support our efforts? The short answer is that it works well, but you’ll have to make some adjustments.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

JULY 8, 2009

Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

LeanData

MARCH 25, 2014

The round was led by Shasta Ventures and includes new investments by Felicis Ventures , Correlation Ventures , and the Funders Club. LeanData on the Salesforce.com AppExchange. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 Additional Resources.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

The round was led by Shasta Ventures and includes new investments by Felicis Ventures , Correlation Ventures , and the Funders Club. LeanData on the Salesforce.com AppExchange. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 Additional Resources.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Buzz Marketing for Technology

SEPTEMBER 23, 2008

All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely Salesforce.com, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide. InsideView also tells you who you are connected to in Facebook or LinkedIn.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

NuSpark Consulting

JULY 17, 2010

Most systems integrate well with SalesForce.com, but also others. Many MA systems track pay-per-click campaigns, and thus can correlate quality leads, website behavior, and keyword entrances. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. Maybe talk a little bit about your background, where you come from, and where then, almost 10 years ago now, you created SalesHood. And I can look at rep profiles, team profiles.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. salesforce.com. Salesforce.com. And you can see the correlation between a high number of backlinks, domains, and authority score. salesforce.com. Mapping content to each stage of the funnel is the right way to do it. Paid Costs.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Adobe Experience Cloud Blog

APRIL 4, 2013

If the data reveals a correlation between short response time and close ratio, it may be time to tighten your sales SLAs and close some deals. Whether you use Salesforce.com, Microsoft Dynamics CRM, or some other platform, the following tips will help you form a clean integration that drives revenue.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Embed video “teasers” into banner ads across the Web to redirect engaged prospects to your homepage and correlating case studies, customer testimonials, brand overviews, etc. Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Biznology

NOVEMBER 15, 2018

Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” Easier text correlates highly with lower bounce rates and increased engagement with your CTA’s. Write Simply. ” Google places huge value on your web page’s speed to determine search rankings.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Customer Experience Matrix

MAY 26, 2011

The system then automatically correlates event outcomes with creative, channels, offers, customer attributes and other factors. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ClickZ

MARCH 19, 2020

The client saw no correlation between the weather and sales. We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com. They gave bigger discounts to their supermarket partners to get the ice cream on the end of aisles so the product would be in front of consumers at those times.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Tony Zambito

FEBRUARY 22, 2010

.   This form of exercise can become a marketing statistician’s dream of cutting, slicing, dicing, and correlating huge amounts of quantitative data.   The growth of CRM, Sales Automation, and Data Mining applications has provided a home for the numerous lists of market and company data.

Buyer Personas 100

Buyer Personas Segmentation Ideal Customer Profiles Buying Cycle 100

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Pitney Bowes was able to correlate savings in call center costs and estimate that the forum more than paid for its first-year costs in just a short time. History and Correlation. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JANUARY 30, 2015

Two words: correlation and causation. It is important to know how much of an impact A is having on B (causation) or if A and B are trending along similar paths without having a direct impact on one another (correlation). Google, Hubspot, Salesforce.com). Why is regression analysis important? Understanding R 2 ?

Correlation 28

Correlation Verticals Salesforce.com Sample 28

Convince & Convert

OCTOBER 22, 2013

But often we’re looking at the metrics that correlate with revenue rather than tracking to actual money. Salesforce.com is ideally positioned for content marketing: the company is packed with real experts, it’s got an open culture that enjoys sharing what it knows, and it’s walking the talk as a company.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Heinz Marketing

OCTOBER 29, 2018

Like what are the things you’ve noticed that have the highest correlation with success and satisfaction rates at the end of a show that might grease the wheels for people to more likely come to the next show or tell their friends they could go there. I want to talk about some other elements of good shows.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62