B2B Marketing Analytics
AUGUST 2, 2020
These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.
Customer Experience Matrix
NOVEMBER 4, 2010
When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. These features let Right On support multi-step campaigns although complex designs would be a challenge.
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Rev
JUNE 14, 2019
This news, on the heels of an announcement that Google had also entered into a first-of-its-kind, multi-year revenue-sharing agreement with ad management platform Marin Software. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. Head spinning yet?
Customer Experience Matrix
MAY 26, 2011
What this means in practical terms is that companies wishing to coordinate customer treatments across channels need to knit together their separate touchpoints. Interaction managers and other types of customer management systems do share decision management capabilities including multi-step process flows, logical rules, and predictive models.
Convince & Convert
OCTOBER 22, 2013
I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.
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