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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget-pressed buyers are making smarter decisions: false.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. How about it guys?

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Clients can also upload their own lists of customers or campaign respondents.

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7 Ways B2B Marketers Get Real Value from Predictive Analytics

Leadspace

helps marketers select the best marketing technologies and service vendors. They often apply collaborative filtering techniques that depend more on correlations among product purchases than on correlations between individual attributes and results. The goal is to help internal teams apply their time to the most pressing needs.

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Industrial Website Design: Beyond the Blueprint—Crafting Digital Experiences That Convert

Tiecas

Understanding Their Pain Points and Needs Once you know who your audience is, dive into their pain points and desires: What are the most pressing work-related challenges they face? 41% of technical buyers turn to supplier/vendor websites when looking for information about products and services. What are their top priorities and goals?

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3 Tips for Choosing a Magnetic White Paper Topic

KEO Marketing

A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. It allows the software vendor to go into extraordinary depth and deliver valuable information in a smaller, white paper-sized package. Of the two topics, it’s the best choice. Choose a fresh topic.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

” What’s happening today, however, is that many b2b vendors, news publishers and other commercial website owners are doing the same things in the same way and actually getting different (worse) results—because the environment has changed. Use news releases for exposure, not backlinks.