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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. To help you better understand the customer, our Marketing Intelligence team created the ConsumerReports MI Research. How to Enter.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

A consumer research experiment showed that people are more likely to perform less important tasks over more important tasks if the former have an illusion of urgency. Using scarcity in your marketing not only helps you skyrocket your conversion rate. It’s just the way we’re wired.

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24 Optin Ideas to Supercharge Your Email List

Optinmonster

OptinMonster comes with dozens of premade templates and Playbooks that you can use as is, or customize with the no-code drag and drop visual builder. This works especially well for customers who are still researching and may not be ready to buy. Need some new optin ideas for your blog or business? Floating bars. Slide-in scroll boxes.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Promote a Personalized Template. If you’re creating a lead gen campaign, make sure you check out our professional landing page and popup templates. Marketers could use it to research and prioritize new keywords in just a few minutes. Jump to a Creative Lead Gen Example. Create an Interactive Tool. Interview a Third-Party Expert.

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Now that You’ve Hired a Video Production Company, Here’s What to Expect

Single Grain

So you spend time researching a bunch of different companies, read tons of reviews and references, examine some of their work, and finally interview the top choices. Writer: Whether it’s voice over (VO) or a script featuring actors, the writer will be in charge of all copywriting and copy editing. Do you have communication preferences?