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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor. Genuine concerns about unintentionally exposing private customer data, infringing copyright, or violating data regulatory compliance requirements raise a lot of questions.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. After all, we email marketers sure could use the help.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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The Responsible Approach to Generative AI

Content Standard

The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results.

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Generative AI faces more regulatory and legal challenges

Martech

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Been using this private property to train its AI technology, including its chatbot, Bard.