markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
MARCH 6, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ross writes, " You need a process that emphasizes quality of leads over quantity of names." " I agree.
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markempa
JUNE 8, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Buy somebody elses "ideal" sales process.
markempa
AUGUST 17, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. But trust me its worth it. How can you leverage events?
markempa
AUGUST 24, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Good collaboration and a well documented process (that works manually) must exist first. But closed-loop marketing isnt software.
markempa
JUNE 29, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.
markempa
JUNE 8, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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