Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Are your company, products and services visible in various online channels used across the stages? Copyright © 2010 Tiecas, Inc. Ardath Albee of Marketing Interactions, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. So the pricing page is working to some degree in eliminating prospects who decide strictly on price. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Copyright © 2010 Tiecas, Inc. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Copyright © 2010 Tiecas, Inc. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Jay: And I agree with you. It can be social.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Industrial Marketing Today

JULY 20, 2010

Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. Then, problem-finding — anticipating all potential pitfalls so their designs are more likely to work. The students had four weeks to design proposals. How does sound travel through materials?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content? Is your website redesign project on hold waiting for marketing to deliver content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

BTW, this post is a working example of content curation. You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# Copyright © 2010 Tiecas, Inc. Where do you stand on this debate? Share your thoughts by a leaving a comment. All Rights Reserved. of Tiecas, Inc.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Single Grain

MAY 1, 2023

Work With Us 15 B2B Social Media Trends You Can’t Ignore Considering that 84% of executives in the B2B sector use social media content to make purchasing decisions, businesses can’t afford to ignore these 15 B2B social media trends if they want to stay ahead of the game and succeed in the ever-changing world of social media marketing.

Social Media 52

Social Media Trends Marketing AI Media 52

Buzz Marketing for Technology

JULY 24, 2008

Whether you work at a multinational corporation, run a small business or non-profit, or are self-employed, you can benefit from putting these knowledge sharing principles into practice. Getting a business unit together outside the office is nothing new — they already work together all the time. productivity. burger king.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Hubspot

FEBRUARY 25, 2015

You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Covers can''t be deceptive, misleading, or infringe on anyone else''s copyright. 8 Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook''s cover photo guidelines.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JULY 24, 2008

Our Client Productions. Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. We do a lot of editing together and there simply isnt a better way to work on the same document at the same time.

Ning 100

Ning Tools Wiki RSS 100

ClearVoice

DECEMBER 19, 2019

Journalists should take responsibility for the accuracy of their work. These are original works or firsthand accounts of experiences and discoveries such as: A speech you listen to. Autobiographical books, research reports and other published works. Verify information before releasing it. Use original sources whenever possible.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Hubspot

JUNE 23, 2010

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

BenchmarkONE

FEBRUARY 21, 2019

Even seemingly distant developments, like the EU’s copyright regulations for digital publishers, can have a ripple effect in the U.S., You may not be able to go after work from a Fortune 500 company on your own if you’re competing against much bigger marketing agencies. so it’s important to stay on top of what’s happening.

Paid Search Agency 74

Paid Search Agency Copyright Marketing Agencies 1 Advertising Agencies 74

Magisto

MAY 13, 2019

Whether you’re posting a story on your blog, LinkedIn, Twitter, YouTube, or Facebook you will want to come out swinging with the most engaging multimedia content. Take a look at these interesting studies: Dell increased its image size on product pages and reduced bounce rates by 27% and improved conversions by 36%.

Best Practices 75

Best Practices Copyright Click Rate Work Management 75

Webbiquity

SEPTEMBER 30, 2010

Those employees may be accessing social networks away from work and using them primarily for sharing pictures of their kids or planning their weekend activities, but workplace topics are all but certain to come up from time to time; how many people do you know who never talk about their company outside of the workplace? Respect copyright.

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

FEBRUARY 7, 2011

How can you “train&# your CEO to use social media productively? Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn?

Social Media 100

Social Media Paid Content Tactics Tips 100

Heinz Marketing

NOVEMBER 19, 2018

I actually wrote about that this morning on LinkedIn. Matt: One of my pet peeves of sales kick offs is the content usually focuses on the product you want to sell and the sales process you want to follow. Matt: We do a lot of work with inside sales teams, helping them improve efficiency and effectiveness. Jeffrey: Oh, yeah.

Top of Funnel 67

Top of Funnel Custom Publishing B2B Sales Copyright 67

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Sprout Social

MARCH 29, 2023

But they can also draw attention to something, such as a product or brand attribute. You have to work with layers. However, it’s essential to understand that videos are subject to copyright laws. Make a GIF With Make a GIF, you can make animated GIFs from images or URLs from YouTube or Facebook videos. Follow these steps.

Social Media 116

Social Media Youtube Video Marketing Ideal Customer Profiles 116

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. 7) Pearltrees.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. 2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

accelerate agency

APRIL 26, 2021

With an ever-growing number of digital channels to manage, marketers rely on digital marketing tools to improve productivity and gain an edge over the competition. Digital marketers use digital channels to optimize promotion of products and services—including email, social media , web advertising, SMS, and multimedia messages.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. 4) Copyright. Copyright is a legal concept that protects the work of an individual from being used without their consent. wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about your products and how people use them. The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). Copyright © 2010 Tiecas, Inc. You’d arm them with information about the marketplace.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Single Grain

JUNE 17, 2019

There’s no real formula for success, although a checklist and a bunch of tools can work as a support system for time-starved content creators to help ensure that what they're writing is awesome. A good strategy is to browse through conversations on popular communities like Quora, Reddit, Medium and LinkedIn. Active: He killed them.

Tips 111

Tips Lead Ranking Lead Scoring Banners 111

Single Grain

JUNE 10, 2021

Here are the top content marketing tools sorted by categories to save you time and increase the efficiency of your work. This is a top-notch keyword research tool which searches keywords on a total of 10 search engines, including Google, Yahoo, Bing, Baidu and YouTube. 48 Content Marketing Tools by Category. 1) BuzzSumo.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Overall Best Software Product Winners. Lucidchart.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. 2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52