Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Resources

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Ive written a number of times that educational content is an important tool for lead generation. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

JUNE 2, 2010

The trust comes with the educational and value added content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

DECEMBER 16, 2010

Just until we can then take the learnings and educate our content generators on how to be more social. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Just until we can then take the learnings and educate our content generators on how to be more social. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Marketing Insider Group

OCTOBER 14, 2010

It’s a good opportunity for education, and when done right, the client will come to appreciate the expertise your bringing to the business. And we are in the fortunate position of educating others. My sarcasm aside, I really do try to educate them through on the process and the challenges. All rights reserved.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Copyright © 2010 Tiecas, Inc. The old ways of pushing out content is no longer effective. Content Marketing’s slogan is – “Don’t pitch. Resources

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

JUNE 7, 2010

It also fits in with a few discussions I have seen recently around education – helping people understand what is and isn’t publically available about them and what brand image they want to shine. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Media B2B Budget Programs 100

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Copyright © 2010 Tiecas, Inc. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” All Rights Reserved.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. All Rights Reserved.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are seeking education and information but would rather not talk to a sales person yet. Lead nurturing is a multi-touch process.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 28, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their results show that thought-leading content thats educational in nature performed best as a call to action.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

MAY 18, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As marketers we need to do more to educate our peers on the value of marketing. cost center, rather than viewing it as an asset that creates revenue.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

AUGUST 10, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

NOVEMBER 16, 2009

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 13, 2010

That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience. Copyright © 2010 Tiecas, Inc. Some marketers argue that they’ve been overused to the point that people think of them as nothing more than a 45-minute long sales pitch. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

Tagged as: B2B websites , Industrial Marketing , marketing services , website design About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. Copyright © 2010 Tiecas, Inc. Ardath Albee of Marketing Interactions, Inc. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Copyright © 2010 Tiecas, Inc. The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. All Rights Reserved. of Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 11, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Copyright © 2010 Tiecas, Inc. Influence: This is a measure of the likelihood of a person recommending your company or brand. All Rights Reserved. of Tiecas, Inc. Resources

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 31, 2010

Page title (Title Tags) – This is what is visible at the top of the browser window. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page. By default, search engines will use words from your first paragraph if you don’t specify a description tag.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

JUNE 27, 2008

Written by Mark Shead · Filed Under Productivity Tagged: interruption. -->. Steven Klassen : I have a photo on my linkedin (about the only thing I use for CV these days). Copyright © 2008 · All rights reserved · XHTML · Log in. 3 Responses to “Fear of Interruption&#. I’ve often.

Work Management 100

Work Management Copyright RSS Marketing Management 100

Industrial Marketing Today

JUNE 12, 2010

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 24, 2009

Copyright © 2010 Tiecas, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved. of Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60