Scoop.it
APRIL 11, 2024
A webinar is a virtual seminar. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience.
SmartBug Media
OCTOBER 5, 2023
Enhance your data-driven decision-making by understanding what KPI dashboards can do for you and which reports you should consistently review. What Is a KPI Dashboard? Simply put, a KPI dashboard is a group of related reports that visually display data for clear data-driven decision-making.
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Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?
Hinge Marketing
SEPTEMBER 13, 2023
Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Save your seat today! 📆 June 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. That’s a terrible metric to focus on.
InsightSquared
MAY 6, 2021
The metrics that help you get ahead of risks and upside. In the webinar, “From Lagging to Leading: The Essential Sales Metrics You Don’t Want to Miss,” InsightSquared’s, James Davison, Chief Product Officer, and Lynn Herman, Senior Customer Enablement Consultant, share tips on taking advantage of both Lagging and Leading Indicators.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers. This will be a webinar that B2B marketers and product managers won't want to miss! How to add value for your customers throughout their entire journey.
Speaker: Brian Carroll, CEO & Founder of markempa
Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. How to influence organization-wide lead generation strategy change.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This will be an interactive session!
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. In this webinar, she'll discuss how to make your website more customer-centric. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
This is unfortunate because it is a necessary conversation. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Enabling your sales & marketing teams to work together with their own defined set of metrics; A case study that illustrates these important strategies; And more!
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video. How to optimize your videos for conversion & pipeline generation. You’ll learn: Which video types to use on each of your channels.
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