Chris Koch

JULY 10, 2009

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along. I regularly participate in three or four chats a week.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Buzz Marketing for Technology

OCTOBER 11, 2008

LEARNING PROFESSIONALS ON TWITTER. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). 2.0 : Instructional Designers, developers, instructors and. application of Web 2.0 LEARN TECH NEWS.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. It was also interesting to watch the conversation on Twitter both during and after the event.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

WebMarketCentral

NOVEMBER 5, 2008

Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) People (or rather, Tweeple in the Twitter lexicon ) can come and go without really being noticed, just like at a real (very, very large) gathering. Twitter can be difficult to explain to those unfamiliar with it.

Twitter 20

Twitter Web 2.0 Digg Tagging 20

Buzz Marketing for Technology

JULY 15, 2008

Have a twitter time! - Twitter Updates. follow me on Twitter. Learning Object Repositories (LORs) have emerged as more collaborative and participatory than ever before, thanks to the nature of Web 2.0. The intention of the blog is to open up the conversation around cours. . - Giuliana Guazzaroni. 6-lug-2008.

Google 100

Google Web 2.0 Wikipedia Social Media 100

EveryoneSocial

SEPTEMBER 1, 2020

While it is important for executives to be careful with social media, it’s more valuable than ever that company leaders are creating, sharing, and having conversations online. It’s the quickest way to connect with other business leaders, mentors, future hires, and develop conversations that can help run a company and team.

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These tools can all be used to monitor industry and competitive conversations. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

MARCH 8, 2011

Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#. Dave Patzwald was actually not part of Twitter at the time.

Press 100

Press Social Media PR Media 100

Marketing Insider Group

AUGUST 17, 2010

But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. Conversion rates increase the more quickly we follow-up from an initial response. Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 9, 2010

But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. Here is a review of how I work social media into my routine: Scanning, Monitoring, Prioritizing: I start each day with a quick glance at the blackberry for urgent emails and mention notices from twitter, Linkedin and Facebook.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

OCTOBER 26, 2010

It means having real conversations with them. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? No, not the kind of listening that will allow us to be more efficient in sending unwanted messages. It means listening to what will make our customers lives better. Share your thoughts, post a comment.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

conversation. enterprise 2.0. Web Content 2007. Web-based spreadsheet. International Forum on Enterprise 2.0 Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ).

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. It doesn’t matter what industry you’re in.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. Thanks for continuing this important conversation. Me on Twitter. I created these screencasts to help explain some useful Web 2.0 My Twitter Playground.

Education 100

Education Screencast Ning Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

Conversions increase. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. Marketing spend is much more efficient.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Ambal's Amusings

JANUARY 28, 2010

Blog ChrisG Twitter chrisgarrett. " Just having "cares" in your Twitter name is not enough " Chris Garrett's Bio. Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Twitter pambrossman. How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

Marketing Insider Group

SEPTEMBER 9, 2010

Engage in a conversation with them. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Maybe there’s a better solution…perhaps try putting yourself in the shoes of the customer. They want a product that exemplifies a need. Give them what they want. Ask them specific questions, enlighten them.

Social Media 100

Social Media Brand Identity Branding Media 100

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

WebMarketCentral

JULY 21, 2009

There's a tremendous amount of interest in Twitter among b2b marketers. First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers.

Twitter 20

Twitter Web 2.0 RSS B2B 20

B2B Marketing Traction

JUNE 4, 2012

One of my friends signed up for Twitter, followed me and forgot about it. I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. In a phone conversation when she told me what the messages said, I knew they had come from Twitter. She shut down her Twitter account.

Social Networks 100

Social Networks Social Media Twitter Curation 100

The Effective Marketer

MARCH 7, 2009

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) Like Be the first to like this post.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Marketing Insider Group

JUNE 7, 2010

According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. Put “share this” and “follow us” links on all emails and web pages. To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance. My advice is to start small.

Social Media 100

Social Media Media B2B Budget Programs 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. This new access provides sales people with leads and opportunities once hidden from the world in person to person verbal conversations or the invisible conversation. Sales Executive, Enterprise 2.0/Web

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100