Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Share this on Linkedin.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

MARCH 9, 2010

Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Share this on Linkedin. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin. Did I forget to mention all of this is FREE! Tweet This!

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Webbiquity

JANUARY 25, 2010

Well-designed landing pages + email newsletters/marketing + calls to action = conversion. The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share this on Linkedin. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JUNE 30, 2010

is the interactivity–blogs are meant to be conversations, not monologues. The result is that other blogs and social networking sites become productive sources of blog traffic, as well as being helpful for search. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on Mixx.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JANUARY 15, 2010

Readers could respond to and extend the conversation through comments. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. Prospects can ask questions, within or beyond their social networks. What will they find? DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

NOVEMBER 23, 2010

Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Social media makes it easy to connect with new people who share your interests…anywhere on earth. Share this on LinkedIn.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

B2B Marketing Savvy

JULY 27, 2009

My Analog B2B Roadmap for Framing the Social Media Conversation. LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Delicious Digg Facebook Google Alerts Joint Marketing social media social network Twitter.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

My Analog B2B Roadmap for Framing the Social Media Conversation. LinkedIn = Daytimer/Address Book (a business card filing system at the most basic level). Digg = Cocktail Party (What’s the latest topic, hottest new trends). World Delicious Digg Facebook Google Alerts Joint Marketing social media social network Twitter.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

EMagine B2B Blog

FEBRUARY 19, 2013

Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing. Social Value. Traffic Sources > Social > Overview). Social Conversions.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Buzz Marketing for Technology

FEBRUARY 16, 2010

Share this on Linkedin. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Optinmonster

MAY 16, 2023

Enhanced User Engagement Off-page SEO activities, such as social media marketing, encourage user engagement and interaction with your brand. This can increase website visits, longer sessions, and higher conversions. Social Media Marketing Popular social media platforms websites have some of the highest domain authority sites.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Webbiquity

FEBRUARY 1, 2010

What Neuromarketing Can Teach Social Media by Social Media Today. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Top execs say they are influenced by social networks by ZDNet Blogs. Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog. Lois Kelly.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JULY 28, 2010

.&# By not participating in social media, you embolden your critics while ignoring your fans. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media. Share this on LinkedIn. Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). You can’t afford not to be part of that conversation. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Biznology

FEBRUARY 5, 2013

Social media is a trap. And if not the trap, it is a lure that is an essential part of the path to the seven touches towards conversion. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

B2B Marketing Savvy

JULY 28, 2009

Twitter: Who Owns What, the Social Brand Index/Twitter. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Trendrr : Automated tracking/reporting of social and digital media. I’ll be doing a review in the near future. Free plus paid option. confused?

Tools 40

Tools RSS Statistics Digg 40

MLT Creative

MARCH 16, 2011

Conversely, if the same page comes up in a SERP (search engine results page), it has fewer chances to be read because of other competing websites on the results pages. Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. 8 LinkedIn 14 11,246,726 +137.4% 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Earlier this year Kinaxis won B2B Magazine’s Social Media Award for Best Integrated Campaign for its social media prowess. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. Getting Results Without a Network. RWW Daily by Email.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

WebMarketCentral

SEPTEMBER 4, 2008

Increase e-commerce conversions by a third or more? Use social media to enhance your SEO efforts and build your business? How Can Marketers Harness The Social Web? Spokeo searches deep within 40 major social networks to find truly mouth-watering news about friends and colleagues."

Social Media 20

Social Media Optimization Linkbait Media 20

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. BONUS ANSWER: I put some of my content out into SEVERAL places.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). If you never use the @ symbol, you may be perceived as anti-social, arrogant or purely self-promotional.

Twitter 20

Twitter Web 2.0 Digg Tagging 20

Webbiquity

SEPTEMBER 30, 2010

Half of all Americans are now members of at least one social network, and that figure rises to 67% for 25- to 34-year olds. Social media sites include the following: • Social networking sites (e.g. LinkedIn, Facebook, Plaxo, Hi5, etc.). Social sharing sites (e.g. Social bookmarking sites (e.g.

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

JANUARY 10, 2010

A free DIY approach to social media by iMedia Connection. In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

The notification that you’ve been tagged in a post, image or video is a fun surprise and makes your customers feel like you’re thinking about them even when they’re not actively engaging in your conversations at the time.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40