Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). Out of the three, I liked the design of the first landing page but truthfully, I don't see your conversion rates increasing.

Landing Pages 100

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Anything Goes Marketing

JULY 4, 2010

Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers.

Segmentation 100

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Anything Goes Marketing

MARCH 11, 2007

If it's a straight up e-commerce campaign in which you can see the exact dollars that come directly from an email campaign, the following email calculator from MPlans may help you plan out your campaigns. You also need to know the average purchase price. You can also use it for your email subject line.

Forrester 100

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Anything Goes Marketing

FEBRUARY 25, 2007

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. While this can be more difficult, it can save you time in trying to determine what is the key element that will help you reach your e-marketing goals.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

AUGUST 24, 2006

Marketing Sherpa has just published a case study in which Career Builder improved its conversion rate by adding a "learn more" button underneath the "buy now" button on its home page. This continues the conversation and can help you determine if this person is truly qualified.

Buy 100

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Anything Goes Marketing

DECEMBER 21, 2008

Experiment with an optional field on a few key web registration forms and see how this affects your conversion rate. Will it drive more traffic and help you get further bang for your email buck? Have a look at Karl Roche's excellent post on Twitter for events for more information. Does it take more time? Most likely.

Twitter 100

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Anything Goes Marketing

JUNE 22, 2008

However, if you are just trying to start a conversation to attract a larger audience to a subject area that you have expert content in, the less fields on your form that you do have, the higher the conversion rate. Of course the Marketing Experiment people are right.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100