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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Beautiful layout and design?

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Designed for ecommerce sites, it lets you customize your referral program and analyze performance data. Unbounce : A landing page design and creation tool, Similar to InstaPage , Unbounce offers several features to help increase conversion rates. Have a deep interest in SEO, SEM & Social Media related discussions.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

A path report shows you the route your visitors take on your website before they convert, including the path that yields the highest conversion rate. Pay attention to the path and use this insight to design tests and experiments to boost conversion rate. A basic channel report to track conversion.

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The top five digital marketing courses in the U.S.

Martech

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Fees: $3249. Duke Digital Marketing Program. Course highlights. Fees: $3195.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

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