Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Sharpspring

APRIL 23, 2020

They also make it easier to maintain your lists and allow you to spot and address deliverability issues. Personalized email receives 29% higher open rates and 41% higher click-through rates. Personalized email receives 29% higher open rates and 41% higher click-through rates.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

LeadSquared

AUGUST 12, 2019

The open rate is the percentage of subscribers who opened your emails. The average open rate should be between 15-20%. Thus, if your email campaign yields an open rate figure in this range, then you are on the right path. Click-Through Rate. This is why CTR is a key metric to measure. Conversion Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Valasys

MAY 8, 2020

Apart from generating sales conversions, email marketing campaigns allow you to effectively communicate with your customers through emails and play an important role in building long-lasting relationships with the customers. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

LeadSquared

OCTOBER 22, 2021

Email Deliverability Rate. The ability to deliver emails successfully to a subscriber’s inbox is email deliverability. Email deliverability rates are critical and several KPIs depend on deliverability. Your email deliverability rate should be as high as possible.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41].

Statistics 248

Statistics Email Marketing Open Rate Marketing Automation Services 248

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41].

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Vision6

JULY 5, 2021

These inactive or non-responsive subscribers can have a negative impact on your client’s campaigns, including hurting their email deliverability and confusing your assessment of the campaign’s performance. Click-through rate. Take a look at the email Click Maps and compare emails that had a low CTR compared to a high CTR.

CTR 98

CTR CAN-SPAM Click Rate Marketing Report 98

Hubspot

SEPTEMBER 24, 2012

Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. Do you see better conversions when you include, say, an ebook cover image? It could make your email seem more personal, improving clickthrough rates. I mean, everyone's audiences are so different! perform better?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

FEBRUARY 17, 2012

Blacklist - A list that denotes IP addresses as spammer IPs, impeding email deliverability. Bounce Rate - The rate at which your emails are not delivered. An acceptable bounce rate is less than 5%. There are two types of bounces, hard and soft, both of which are defined later in this glossary. 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Often written informally or in conversational style, it’s usually intended to be informative.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Thankfully, there are concrete strategies available that are proven to improve open rates. This may lead you to wonder: What is a good open rate for email? The average open rate for email marketing in 2023 ranges from 18%-44% , depending on the industry.

Open Rate 101

Open Rate Tips CAN-SPAM Segmentation 101

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Often written informally or in conversational style, it’s usually intended to be informative. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Adobe Experience Cloud Blog

JULY 9, 2018

Segmenting emails allows you to target specific groups of subscribers, which leads to substantial increases in click-through rate. Something as simple as a personalized greeting can offer a six-fold increase in transaction rate , but 70% of brands still fail to personalize their emails.

Top of Funnel 134

Top of Funnel Email Marketing Marketing & Strategy Marketing Strategy 134

Hubspot

MARCH 10, 2016

It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28