Valasys

APRIL 19, 2023

Do create compelling and relevant ad copy to increase click-through rates (CTR) and conversions. Don’ts: Don’t ignore your ad performance metrics, such as CTR, cost per click (CPC), conversion rate, and return on investment (ROI).

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

QuanticMind

NOVEMBER 27, 2017

Higher conversion rates (CVR) due to increased capture of high-intent clicks. Since the main goal of Google Shopping is to drive sales, we use PLA query segmentation to effectively segment our audiences by the purchase intent signaled by their keyword choices. Segmenting based on intent with query types.

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

Outbrain

DECEMBER 28, 2020

Native Social not only ensured a viewability of 75% , but also a click-through rate of 0.34%. When was the last time you saw such a high CTR from a traditional banner ad? And with the uses of retargeting and Lookalike Audiences, the conversion rate increased by a factor of 4x. Samsung Case Study. Within six months, 1.8

Case Studies 29

Case Studies Case Study Studies Best Practices 29

QuanticMind

MAY 8, 2019

Low Conversion Rate. Another common reason you might underspend your SEM budget is if your conversion rate is too low. Failing to use your full allocation doesn’t mean you’re saving money, it means you’re missing out on clicks and conversions. 5,000 a month means a $60,000 annual budget.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

sagefrog

OCTOBER 25, 2023

Search ads are text-based and cater to users with specific search queries on platforms like Google, capitalizing on immediate purchase intent. Clearly define objectives before testing, whether improving CTR, conversions, or engagement. In contrast, display ads aim to cultivate interest and brand recognition over time.

Display 52

Display Paid Search Agency Ads B2B 52

Outbrain

MAY 12, 2022

By using Outbrain’s programmatic contextual advertising tool, Max CTR, which delivers only high engagement opportunity bids, advertisers got 5X higher CTR. Marketers using Interest Targeting on Outbrain saw average conversion rate increase by up to 55%. Native ads create an 18% increase in purchase intent.

Statistics 29

Statistics Advertisements Advertising Emarketing 29