SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]
Directive Agency
APRIL 13, 2018
Subscribe on YouTube! In this particular study, what we looked at: Conversions. Cost per acquisition. Conversion rate. For example, we saw that in non-branded search, the average CPA across over $1,000,000 in spend was $122. Conversely, branded search was converting at $33. Display Ads.
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