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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Some people like pricing.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency. You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong. Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Here’s how: 1.

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Top 5 Myths About Conversion Rate Optimization

SnapApp

Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Essentially, the conversion rate is the percentage of visitors that follow through and take action (like clicking a CTA button to join an e-newsletter, filling in a form, purchasing a product, etc.).

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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

The higher the quality of intent data and the conversion rate, the more likely you are to achieve desired marketing outcomes in marketing– whether it’s a sale, lead generation, or other desired actions. Connects with your data: Correlates intent data with your website analytics for deeper insights.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

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Map Your Sales Funnel for a Smoother Sales Journey

Zoominfo

The sales funnel illustrates and helps measure conversion rates, while the sales pipeline outlines actions taken by sales reps throughout the sales cycle. Here’s how the sales funnel correlates with the customer journey: Comparison between the sales funnel and the sales pipeline. Sales Funnel vs. Sales Pipeline. Mid Funnel.