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Destination Drupal 10: A CMO’s roadmap for upgrade success

Martech

Planning your Drupal 10 migration Transitioning to Drupal 10 requires thorough preparations to ensure a smooth and successful upgrade. Documenting processes and contingency plans. With careful planning and consideration, you can migrate to Drupal 10 and ensure your website(s) remain compliant, performant, and safe.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce Marketing Cloud

By October, you’ve already been through months of planning, analysis, and preparation for the few months that could make or break your brand’s revenue numbers. Looking back at these numbers will be part of the process, but keep in mind that they may not be the determining factor in measuring success as in years past.

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B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries

Heinz Marketing

Future-Proof Your Strategy: Scenario Planning. Harris , Michael Lenox continue their series in “future-proofing your strategy,” this installment being about scenario planning. ” Presentation techniques for persuading the C-suite. ” Presentation techniques for persuading the C-suite.

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5 Contingent Workforce Advantages for B2B Marketing

Ledger Bennett

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Adobe Experience Cloud Blog

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. How can you write a marketing plan and budget without knowing what everything is building towards?

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7 Content Marketing Trends for 2022 & How to Prepare

Brandpoint

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. How to Prepare Think of contingency plans and safety details first. Set a plan of communication.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

By splitting your team, you’ve been able to deploy measurable processes to maximize strategies, as well as identify areas for iteration to improve results. . They may find out managing people certainly presents uncomfortable situations and requirements which may not be for them. Communicating contingency plans is important.