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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain growth? Considering these factors, where do they plan to invest to sustain growth?

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Sustain Growth: 4 Capabilities in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain data-driven growth? Look for and address opportunities for process improvement.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. You won’t win by trying to defend it all.

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MedTech Product Launch Strategies: The Keys to Success

Launch Marketing

This comprehensive blog provides a structured approach to exploring the intricacies of a successful MedTech product launch, from market analysis and strategic planning to execution and post-launch optimization. The better understanding of the players in the market, the more you can differentiate your product to stand out.

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The Responsible Approach to Generative AI

Content Standard

The need for audience and brand customization, ensuring your content is differentiated from a potential wealth of similar, AI-generated information being published DO account for accountability. Meanwhile, creating content using external tools requires careful contingency planning.

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The Essential M&A Checklist

Hinge Marketing

Using an experienced outsider can remove much of the emotion and subjectivity from the process. Differentiation —When considering a potential acquisition, assess the target firm’s differentiation in the marketplace. Once you’ve identified the major risks, develop realistic contingency plans to handle each of them.