The Effective Marketer

AUGUST 20, 2015

I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. What I told that product marketer at the time, and something I still believe in, is that anyone can write. Creating a piece of product collateral is easy. – Ask yourself “so what”.

Work Management 100

Work Management Marketing Management Class Press 100

The Effective Marketer

FEBRUARY 20, 2013

Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? This method maps channels and content along your customer journey, then identifies those with the highest rate of success for moving contacts to conversion. But this ability raises another issue. Click to Play.

Marketing Attribution 100

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The Effective Marketer

JANUARY 26, 2012

The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Make Your Blog’s Content SEO-Friendly. Conduct Keyword Research While Writing Your Posts. Connect Your Web Profiles and Content to Your Blog. Participate in the Communities Where Your Audience Already Gathers.

Traffic 100

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The Effective Marketer

MAY 26, 2011

As marketers is our job to create meaningful content that will help influence sales. You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. That’s where you can shine. Let me explain. The Suckiness Factor. Most presentations suck.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. The best marketing ends up being what the employees tell their friends about their companies. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

NOVEMBER 29, 2010

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. The “let’s copy last year’s budget” mentality is prevalent in many organizations because is the easy way out of a not so glamorous function. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 15, 2009

One Response to If you’re gonna copy, make it right Jason Cohen says: February 16, 2009 at 10:14 am Thanks for the great write-up! You can leave a response , or trackback from your own site. Like Be the first to like this post. I particularly like your point about watching your competitor do something (e.g. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

An assigned note-taker : someone everyone agrees will write notes during the meeting, avoiding the all too common “oh, I thought you were taking notes so I didn’t take any!” link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 23, 2009

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. They always have great content based on lots of testing they’ve done and publish their results frequently. It doesn’t matter if you have great keywords if you lack the other elements.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

APRIL 6, 2009

And hand write the thank you notes, don’t email them. How do you keep yourself ahead? By continuously showing that you’re the best candidate. Send written thank you notes to EVERYONE that you dealt with. From the receptionist to the hiring manager. Because most people don’t do it. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MARCH 15, 2009

You can have a developer who is fast and accurate at writing code, but it doesn’t matter if you make the wrong features. You’re absolutely right that all the productivity in the world doesn’t matter if you’re not working on the right stuff! I see the same thing in software development. United States License.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

MAY 1, 2012

The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Below I have listed 10 tips on how you can promote your website through content. Utilizing personas – Always write content from the perspective of the intended reader.

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

JULY 5, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Writing powerful, attention grabbing copy that will help you sell is another story. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 29, 2011

The objective is to write short, very direct items that you will later translate into more details to your team. At the conference, write down at each session action items for you or your team to do based on the info provided 4. As you take notes of each session, an interesting thing will happen. United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 26, 2012

Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot. Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago. Even worse than poor processes is the problem of shaky structures.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

OCTOBER 13, 2010

You should read an excerpt or check it out at the local bookstore to see if you like how he writes before buying the book. This entry was posted on Wednesday, October 13th, 2010 at 9:06 am and is filed under Book Review , Communication , Content Marketing , Marketing Management , Social Media. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

FEBRUARY 16, 2011

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Regardless of what people think about MA it’s getting funding, and it’s growing. Reply Daniel Kuperman says: February 22, 2011 at 1:37 pm @Robin, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100