Avitage

OCTOBER 28, 2013

Content Publishing blog ideas blogging write blog posts' Trying to get this done by applying a disciplined effort just isn’t working. I invite you to share […] The post Help Me Resolve My Blogging Dilemma appeared first on Avitage.

Content 120

Content 120

Avitage

OCTOBER 28, 2013

I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. In these environments, producing relevant content for all buyer types, to cover primary use cases, creates the problem of scale for content creation.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

OCTOBER 28, 2013

I often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. In these environments, producing relevant content for all buyer types, to cover primary use cases, creates the problem of scale for content creation.

Verticals 120

Verticals Work Management Blogger Trigger Marketing 120

Avitage

JULY 6, 2012

Content marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new. What often happens is writers write about what is new and interesting to them even though it is foundational content well known by the audience.

Education 120

Education Demand Resources Optimization 120

Avitage

OCTOBER 17, 2012

Take content, for example. Content creation is undergoing a major shift from a few, centrally managed professionals, to many people, through out the organization, with varying skills, process understanding and techniques, who aren’t often managed in this process at all. And yet, we wonder why this content “sucks.”

Domain 120

Domain Webinar Metrics Video Marketing Organic Leads 120

Avitage

SEPTEMBER 14, 2012

All you have to do is write a check. Content Publishing Content publishing Video vignettes' It is easy to buy technology. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required.

Buy 120

Buy Video Marketing Process Content 120

Avitage

NOVEMBER 22, 2015

Despite a breezy writing style, there are many dense sections. A level one reading risks missing several important but deeper implications for an organization’s go-to-market and content strategy. They provide important considerations for all B2B marketing and selling professionals, especially sales executives.

B2B Sales 120

B2B Sales B2B Marketing Education Paid Search Agency 120

Avitage

SEPTEMBER 14, 2012

All you have to do is write a check. In the past month I have been in two conversations with marketers from Fortune 100 companies about the increased demands for content by their organizations. In both cases demand for video content had become a priority as well as a concern because of the cost. It is easy to buy technology.

Buy 120

Buy Video Marketing Paid Search Agency Demand 120

Avitage

SEPTEMBER 14, 2012

All you have to do is write a check. In the past month I have been in two conversations with marketers from Fortune 100 companies about the increased demands for content by their organizations. In both cases demand for video content had become a priority as well as a concern because of the cost. It is easy to buy technology.

Buy 120

Buy Video Marketing Paid Search Agency Demand 120

Avitage

JANUARY 11, 2015

I’m always looking for insights, especially about how companies are thinking about content to support their many use cases. I attended a lead nurturing webinar recently. I also like to experience selling from a buyers perspective. I get many sales prospecting calls, but usually for products or services I could care less about.

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Intent 120

Avitage

MARCH 13, 2014

How would the way you create content and manage your content operation change if you didn’t know the: Intended audience Purpose or intended use cases for the content User experience to evoke Key points to include and exclude Desired outcomes and associated calls to action Required length or format?

Design 120

Design Content Education User-Generated Content 120